wattsup marketing

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OFF PAGE
SEARCH ENGINE OPTIMIZATION

• By
• Mandeep Kaur

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Introduction

• Off-page SEO includes activities done off of a
  website in an effort to increase the sites
  search engine rankings. Common off-page SEO
  actions include building backlinks, encouraging
  branded searches, and increasing engagement and
  shares on social media.
• Off-page SEO is all the stuff that you do off of
  your site to get Google and other search engines
  to see your website as trustworthy and
  authoritative.

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How off-page SEO works?

• The most important part of off-page SEO is link
  building. Search engines such as Google view
  backlinks from other websites as citations for
  your content. The more backlinks you have, a.k.a.
  citations, the more authoritative and trustworthy
  your content is perceived by the algorithms.
  However, both the quantity as well as the quality
  of backlinks are factors. Backlinks from websites
  with higher domain authority are viewed as more
  powerful than links from websites with low
  authority.
• There are many ways to generate backlinks. One of
  the most common strategies is through direct
  outreach, where you contact relevant websites to
  see if theyll link to a piece of your content.
  One tactic is to use SEO tools to identify broken
  links on other websites and reach out to suggest
  a replacement article from your site. Other
  strategies include leveraging the website Help a
  Reporter Out (HARO), which connects reporters or
  bloggers to experts in the topic theyre
  covering.

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