Creating a Blog-a Forceful Marketing Tool - PowerPoint PPT Presentation

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Creating a Blog-a Forceful Marketing Tool

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A wide array of marketing tools are quite typically chosen when businesses start to market on the web and a business blog certainly seems to be a favorite. Other issues complicate matters such as some people hate to write or are afraid they will run out of ideas, so they do not start a blog. Other businesses can get tripped up in the beginning not realizing the need to have a solid knowledge of their market to create an effective blog. Find out more from the link above about creating a blog as a forceful marketing tool. – PowerPoint PPT presentation

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Title: Creating a Blog-a Forceful Marketing Tool


1
Creating a Blog-a Forceful Marketing Tool
  • By
  • wbrennan

2
Creating a Blog-a Forceful Marketing Tool
  • Internet marketing tools are available to any
    business that chooses to use them, but it is
    interesting that they dont all use them with the
    same proficiency.
  • A wide array of marketing tools are quite
    typically chosen when businesses start to market
    on the web and a business blog certainly seems to
    be a favorite.

Other issues complicate matters such as some
people hate to write or are afraid they will run
out of ideas, so they do not start a blog. Other
businesses can get tripped up in the beginning
not realizing the need to have a solid knowledge
of their market  to create an effective blog.
Marketing Tool
3
Creating a Blog-a Forceful Marketing Tool
  • The web, and in particular online marketing
    tools,  is developing rapidly and it is hard to
    think about a world without blogs and social
    networking.
  • Nevertheless, several of these things are
    relatively new. Take WordPress, which has
    millions of global users though it was introduced
    only in 2003.

In its infancy, blogging was viewed as an online
diary and few would have predicted it could
develop into such a greatly used marketing tool.
In this article, we look at self-hosted
WordPress blogs and what companies should
consider to create one.
Marketing Tool
4
Creating a Blog-a Forceful Marketing Tool
  • If you decide to set up your own blog, determine
    what the topic of your blog site will be and the
    needs of your market.
  • This is very important.
  • You want to be acknowledged as an authority in
    your target market.

If you have a love for a specific theme or are
knowledgeable about it, this option may appeal to
you. Other businesses make use of their blogs to
get their brand promoted.
Marketing Tool
5
Creating a Blog-a Forceful Marketing Tool
  • As long as you offer relevant content, you can
    expect people to visit your site regularly.
  • And with a regular flow of return visitors you
    have an opportunity to monetize this with your
    own recommendations for products.

It is crucial to get the balance right. By
offering quality, free content, you build a
relationship with readers who are then more
liable to buy products you recommend.
Marketing Tool
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Creating a Blog-a Forceful Marketing Tool
  • A lot of people have opted to use WordPress when
    creating niche mini blog sites because it is easy
    to develop websites.
  • When you have finished your keyword research and
    discovered a good niche, you can obtain an
    exact-match domain name and set up your website
    installing WordPress.

Setting up a mini-blog like this simply requires
that you make some posts to start to move up
(slowly) and rank better in the search engines.
Marketing Tool
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Creating a Blog-a Forceful Marketing Tool
  • As soon as you determine your promotion
    strategies, you can begin to make profits with
    your blog sites.
  • You can advertise with programs such as Google
    AdSense or sell your own products. 

The thing to remember is that your company owns
your self-hosted WordPress blog site and
therefore can become an asset. Virtual real
estate websites have the potential to be sold for
an attractive price if you some day decide to
sell them.
Marketing Tool
8
Creating a Blog-a Forceful Marketing Tool
  • Ultimately, everything comes down to marketing,
    and that also applies to your blogging efforts.
  • We tend to think many businesses, especially
    small web businesses are averse to blogging
    mainly because of the perceived difficulty of
    executing  it, and that is a mistake in our view.

One thing we want to mention is to avoid rushing
into anything that is foreign to you and your
business. Think about doing a blog that is more
along the lines of a test  It is not always
necessary or advised to jump into something
unknown to you.
Marketing Tool
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Creating a Blog-a Forceful Marketing Tool
  • That is a prime example of a valuable lesson you
    can carry away with you.
  • Perhaps right now you are reeling with the
    thought that there is even more to learn that we
    did not cover.

Experienced internet business bloggers know there
is a ton of information about any method, and
that is very true about your bog. Sometimes we
have enough room in an article so a reader can
learn how to implement the marketing tool right
away, but usually it is best to dig deeper
because of the scope of any suggested strategy.
Marketing Tool
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Creating a Blog-a Forceful Marketing Tool
  • Working on your blog means setting it up,
    creating content, starting to promote it but
    not spending all your time learning.
  • Start thinking in terms of activities that help
    you generate profits.
  • If you are just getting involved in blogging for
    the first time, then know that a ton has been
    written about the subject .

When you are receptive to things in your business
and how you approach it, then that will open your
eyes.
Marketing Tool
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Creating a Blog-a Forceful Marketing Tool
  • Clear out your cobwebs and try to use a creative
    approach with your blog.
  • If you think of one stand-out idea, then choose
    it and begin implementing it in your blog. 

Of course using any marketing tool for the first
time is filled with uncertainty and miscues, but
they will go away soon enough with experience.
Only you know what is best for your business, so
just be sure you integrate blogging as smoothly
as possible.
Marketing Tool
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Creating a Blog-a Forceful Marketing Tool
  • We know numbers of web businesses have integrated
    blogs into their business, but what are your
    thoughts about it?
  • There are large numbers of business blogs on the
    net, and you take that plus the unknowns such as
    your ability to maintain a steady stream of
    articles and that should get your attention
    before you start the process.

Want to move your business forward by yourself
without using expensive consultants or reading
outdated eBooks?  Check out Marketing Tools
today.
Marketing Tool
13
Creating a Blog-a Forceful Marketing Tool
Thank You
  • For more information please visit
  • Marketing-Tools.co
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