Ten Tips – Press Releases as Marketing Tools

1
Ten Tips Press Releases as Marketing Tools

• By
• wbrennan

2
Press Releases as Marketing Tools

• Press releases are virtually free marketing
  tools. 
• They can help your business create buzz, increase
  visibility offline and online and have the
  potential to drive organic website traffic.
• Here are ten tips to help you learn how to create
  your first release today.

Marketing-Tools.co
3
Press Releases as Marketing Tools

• AKA news releases, they are simply written
  statement to the media with some news of interest
  to a particular audience.
• Here are 10 inside tips for creating a press
  release that will generate lots of free
  publicity.
• Here we go

Marketing Tools
4
Press Releases as Marketing Tools

• Easy to publish Some media publications take
  your press release and use it with little or no
  editing or without alteration. But even if it is
  picked up or isnt used as you wrote it,
  journalists can sometimes file it and use it as
  background or a foundation piece or confirmation
  for a different story. The more regular
  information and details you include and the less
  work the media has to do, the greater likelihood
  of acceptance, raising your chance of
  publication.
• And thats your objective, so put in the effort.

Marketing-Tools.co
5
Press Releases as Marketing Tools

• Powerful start Your title and initial lines
  should briefly and directly convey just what you
  need to say. Add the traditional 5 questions
  who, what, where, when and why inside the lead
  within your press release. The remaining
  components of your press release really should
  include any available supporting facts and
  examples.
• Whats next?

Marketing Tools
6
Press Releases as Marketing Tools

• Relevant Make an effort to point out real
  examples to support what its all about youre
  trying to convey. Show why your information is
  relevant and informative plus how it benefits the
  reader. Better believe if your release really
  isnt newsworthy, youre not going to see it
  published or you cant expect anybody to read  it.

Marketing-Tools.co
7
Press Releases as Marketing Tools

• Walk in your audience moccasins Try to think
  like your audience. What information are they
  looking for?  Your press release has to maintain
  the readers interest. What if you were the
  reader, would you want to read your press release?

Marketing Tools
8
Press Releases as Marketing Tools

• Avoid industry jargon If your release is
  difficult to understand for journalists not
  fluent in your marketplace, the less likely it is
  to have it picked up.  A limited amount of
  industry terminology is OK if you are truly
  working to optimize the news release for the
  proper audience and for internet search engines.

Marketing-Tools.co
9
Press Releases as Marketing Tools

• Support your story with real facts Facts help to
  more firmly make your point.  They tell the
  journalists youve already done much of the
  research for them. If you happen to scoop up
  information or facts from other sources, be sure
  you give them adequate credit. Stay away from
  fluff. Whatever you do, dont ever make up any
  details or information. If content seems too good
  to be true, it probably is.  Moderate it and keep
  it within bounds.  You dont want to damage your
  trust and credibility.
• Half way there

Marketing Tools
10
Press Releases as Marketing Tools

• Concise Avoid using over-the-top terminology,
  excessive adjectives or unneeded clichés. Get to
  your purpose quickly and communicate your story
  as directly and honestly as they can.

Marketing-Tools.co
11
Press Releases as Marketing Tools

• Get permission Dont get yourself into trouble. 
  Businesses can be defensive about others using
  their name, logo or  image. Obtain from them
  written approval before you include information
  or quotes from officers or managers of
  companies.  Or at least generalize the company
  (e.g. a firm in the photovoltaic industry or a
  prominent financial consultant, etc.) when
  mentioning them.
• Still more

Marketing Tools
12
Press Releases as Marketing Tools

• Do not use exclamation points! If you use them
  you could possibly diminish your credibility by
  using too much hype. But if you have to include
  an exclamation point, include only one! Not
  several!!! LOL.

Marketing-Tools.co
13
Press Releases as Marketing Tools

• Company information The press release should
  finish up with a short explanation of your
  business including what your company does for a
  living, what products or service it sells as well
  as a brief company history. If you set up a press
  release for more than one company, dont forget
  to supply information for each of the companies
  at the end

of the release. Also include contact information,
both contact number and e-mail and whatever else
is related, for the spokesperson of each of the
companies.
Marketing Tools
14
Press Releases as Marketing Tools

• Implement the above tips today and please leave a
  comment below with your own experiences.
• What sort of press releases have you published?
  What techniques have you found useful for
  boosting the probability of your piece being
  picked up?
• Please leave me your thoughts below

Marketing-Tools.co
15
Press Releases as Marketing Tools

• Will Brennan has varied and extensive experience
  in Fortune 500 marketing and has started 6 small
  businesses of his own.
• This gives him familiarity with customer details
  that many others forget or ignore.

Marketing Tools
16
Press Releases as Marketing Tools

• He is proud of experience he collected to help
  guide your business and design optimum marketing
  tools to achieve your growth goals. 
• He has written announcements for launching
  products and services, new websites,  new hires,
  sponsoring a specific event or seminar and many
  more.
• His articles are located at  http//www.Marketing
  -Tools.co

Marketing-Tools.co
17
Ten Tips Press Releases as Marketing Tools
Thank You

• For more information please visit
• Marketing-Tools.co