Color Analysis

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Color Analysis

• AP English Language and Composition
• Mrs. Burgar

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Red- the color of emotional intensity

• Highly visible
• Brings text and image to the foreground
• Associated with energy, danger, strength, power,
  love, passion, desire
• As an accent color it stimulates people to make
  quick decisions

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Pink, Burgundy, and Brown

• Pink romance, love, friendship, feminine
  qualities
• Burgundy willpower, anger, rage, leadership,
  malice
• Brown stability denotes masculine qualities

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Orange combines the energy of red and the
happiness of yellow

• Associated with joy, sunshine, enthusiasm,
  happiness, creativity, attraction, success,
  encouragement
• Gold evokes a felling of prestige
• Associated with illumination, wisdom, wealth
• Symbolizes high quality

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Yellow the color of sunshine

• Associated with joy, happiness, intellect,
  energy, cheerfulness
• Later associated with cowardice
• Usually evokes pleasant, cheerful feelings

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Green the color of nature

• Symbolizes growth, harmony, freshness, fertility,
  and all thing natural
• Has an emotional correspondence with safety
• Darker green associated with money, the financial
  world, banking, and Wall Street
• Associated with ambition, greed, and jealousy

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Other shades of green

• Yellow green sickness
• Olive green peace
• Aqua healing and protection

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Blue the color of the sky and sea

• Associated with depth and stability, tranquility,
  calmness, and precision
• Symbolizes trust, loyalty, wisdom, confidence,
  intelligence, faith, truth, heaven
• Navy blue knowledge, power, integrity,
  seriousness

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Purple combines the stability of blue and the
energy of red

• Associated with royalty
• Symbolizes power, nobility, luxury, ambition
• Conveys extravagance and wealth
• Associated with wisdom, dignity, independence,
  creativity, mystery, magic
• Light purple evokes romantic or nostalgic
  feelings
• Dark purple evokes gloom and sad feelings

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White color of perfection

• Associated with light, goodness, innocence,
  purity, and virginity
• Means safety, purity, and cleanliness
• Has positive connotation
• Depicts faith and purity
• In advertising associated with coolness,
  cleanliness, simplicity, angels, hospitals,
  doctors, and sterility

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Black

• Associated with authority and power, elegance,
  formality, death, evil, mystery, fear, and the
  unknown
• Often has a negative connotation
• A formal, elegant, and prestigious color
• Symbol of grief
• Represents nightlife and sophistication

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Silver

• Associated with the sleek and modern
• Symbolizes riches, glamour, dignity