17 Clever Real Estate Marketing Ideas

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AGENT'S MARKETING CHECKLIST
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Agent's Marketing Checklist
Page 1
Social Media Strategy Maintain active profiles
on major platforms like Facebook, Instagram,
LinkedIn, and Twitter. Share informative posts,
market updates, and success stories
regularly. Engage with followers through
comments, likes, and direct messaging. Email
Marketing Build an email list of past clients,
prospects, and industry contacts. Send out
regular newsletters with market insights, tips,
and personal updates. Use personalized email
campaigns for special occasions like
anniversaries or holidays.
Branding Essentials Define a unique selling
proposition (USP) that differentiates you from
other agents. Design a professional logo and
tagline. Consistently use your branding colors
and fonts across all platforms. Professional
Photographs Invest in professional
headshots. Have a few variations for different
marketing materials. Online Presence Create or
update your website with listings, testimonials,
and a blog. Optimize your website for search
engines (SEO). Please set up a Google My
Business profile for local searches.
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Agent's Marketing Checklist
Page 2
Print Marketing Design professional business
cards. Create brochures or flyers about your
services. Advertise in local newspapers or
magazines. Content Creation Write regular blog
posts on real estate topics. Consider starting a
podcast or YouTube channel for broader
reach. Share client success stories or case
studies.
Testimonials Reviews Request testimonials from
satisfied clients. Encourage clients to leave
reviews on platforms like Google, Yelp, and
Zillow. Display positive testimonials
prominently on your website and marketing
materials. Networking Attend local community
events, real estate seminars, and
workshops. Join real estate associations and
groups. Regularly meet with other professionals
in related industries (e.g., mortgage brokers,
interior designers).
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Agent's Marketing Checklist
Page 3
New Neighborhood Exploration Checklist
Continuous Education Stay updated with the
latest industry trends and market data. Attend
training or webinars to expand your skill
set. Obtain additional certifications or
specializations in real estate. Referral
Program Set up a referral program for past
clients and industry partners. Regularly remind
your network about the benefits of referring
clients to you. Appreciate and reward those who
refer clients.
Personal Touch Send handwritten thank-you notes
to clients after successful transactions. Celebra
te client milestones, like house
anniversaries. Organize client appreciation
events or gatherings.
By following this checklist, agents can enhance
their brand, reach a wider audience, and
establish themselves as trusted professionals in
the real estate industry.
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