social video marketing

1
WAYS
3
SOCIAL VIDEO MARKETING
CAN PROPEL
YOUR BRAND?
Social video marketing plays on one of the most
important aspects of basic human nature THE
ART OF STORYTELLING
SOCIAL VIDEOS
VIRAL VIDEOS
Are all about connections and conversations
Are all about numbers
There are three ways social video marketing can
be good for your business
1
EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY
BUILD LOYALTY
Emotional connections
and influence purchasing decisions
1
EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY
Some areas of the brain light up in scans when
people make purchasing decisions
2
EMOTIONAL CONNECTIONS CREATE TRUST
BRAND
By branding to a minimum
OVERUSED
Keep emotional response to a maximum level
Viewers take it as spam
3
EMOTIONAL CONNECTIONS PROPEL CONVERSATION
Conversation are the main goal of social video
People relate to social driven message
related to public good or social issues
CONCLUSION
You dont have to have a major brand to benefit
from the power of social video. Take the time to
research how you can authentically tie your
brand into a powerful story and develop a series
of videos that can help propel your business.
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