digital marketing proposal - PowerPoint PPT Presentation

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digital marketing proposal

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Hashtag Advertising is one such reputed media firm which channelizes brand identity, positioning, and designing for robust marketability of any product. The mantra of our success is dependent upon strategizing new plans that can upgrade the quality of a product in the business field. for more information visit our website: – PowerPoint PPT presentation

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Title: digital marketing proposal


1
Digital marketing proposal
  • Your business is just a click away.

2
Digital Marketing Channels
  • SEO(Search Engine Optimization)
  • SMO(Social Media Optimization)
  • SEM(Search Engine Marketing in Google Bing
  • Yahoo Networks)
  • Blogger Outreach
  • Pay per Performance Marketing
  • Articles, Blogs, PR Submission
  • Email SMS Marketing
  • Website Analysis
  • Online Lead Generation Reputation
  • Management

http//www.hashtagadvt.co.in/
3
  • Digital Marketing
  • ( Objective Sales improvement )

http//www.hashtagadvt.co.in/
4
Google AdWords and Other Paid Searches
  • We handle your AdWords account and create proper
    landing
  • page to generate better leads.
  • We will write effective add copy for Google
    search network
  • We will create Text Ads Image Ads for Display
    Network
  • Competitive Analysis
  • Campaign Optimization
  • Keyword Research Bid Management
  • A/B Ad Copy testing
  • Remarketing
  • Bid management, Monitoring, reporting
  • Conversion tracking
  • Ongoing Strategy Development
  • App promotion in Google AdWords display, search
    YouTube

5
Social Media Management
  • Improve the brand awareness through social
    communities .
  • Keep engage the customers FB Groups G Groups
    Posting.
  • Google plus posting ( same re-post from fb ads )
    We saw some conversion from Google Plus
    Channels .
  • Twitter Interactions (Various people use hash
    tag, capture those users, also need separate
    tweet post instead of FB Cross Posting ).
  • Organize some giveaway or Contest Twitter
    Contest, Facebook Contest, Instagram Contest Etc.
  • Seasonal Changes Promotions (Pre Planning Require
    and Social Strategy for any festival).
  • Monitoring hashtag tweets through Twitter
    Analytics.
  • Pinterest post creation updating.
  • Re-pin in Pinterest followers write valuable
    comment.
  • Monitoring Pinterest customer behavior through
    Pinterest analytic.

http//www.hashtagadvt.co.in/
6
Social Ads
  • Facebook, Twitter Google Advertising.
  • Handle Facebook, Twitter LinkedIn paid account
    and create proper landing page to generate better
    leads.
  • Competitive Analysis.
  • Campaign Optimization.
  • Keyword Research Bid Management.
  • A/B Ad Copy testing.
  • Conversion tracking.
  • Researching the best Title, Description,
    Categories, and Tags for each campaign to make
    sure it fits with the social media sites we are
    advertising within.
  • Monitoring the campaign for the entire lifecycle
    and providing additional social support.
  • Providing comments that match the tone of the
    social site and also provide direction in
    conversation to control the general feeling about
    the content itself.

http//www.hashtagadvt.co.in/
7
Search and Content Marketing
  • Set objectives Clearly define measurable goals
    of what your company want to accomplish with
    content marketing.
  • Define the audience what is your audience
    interested in? What they read, watch, attend and
    listen to?
  • Create perfect plan Assess and leverage existing
    material Reviewing competitors- what are they
    saying.
  • Create content calendar.
  • Content Promotion Social, SEO, Public
    relations.
  • Test Analyze Will Track Review analytics to
    measure your response, then refining your content
    based on finding.

http//www.hashtagadvt.co.in/
8
Affiliate Marketing
  • Creation B2B B2C Affiliate marketing campaign
    to promote company products Services across
    affiliate channel Publishers.
  • Creation special B2C affiliate campaign for
    Publisher

http//www.hashtagadvt.co.in/
9
Digital Display Advertising Banner Ads
  • Handle display advertising account in various
    platform and create proper landing page to
    generate better leads.
  • We will write effective add copy for all display
    network.
  • We will create Image Ads for Display Network.
  • Competitive Analysis.
  • Campaign Optimization.
  • Bid Management.
  • A/B Ad Copy testing.
  • Conversion tracking.
  • Ongoing Strategy Development.

http//www.hashtagadvt.co.in/
10
Online Video Marketing
  • Online Video Marketing- Making videos and posting
    them online is fairly inexpensive.
  • Videos were 50 times more likely to receive an
    organic first page ranking than traditional text
    pages.
  • Online videos stay online forever.
  • Money is spend to record a video once but it
    could still be getting views a year later.
  • Social media sites and videos go hand in hand and
    most sites encourage video posting and sharing.

http//www.hashtagadvt.co.in/
11
SEM PPC
Start
Campaign Set up
Daily analysis of campaign
Campaign optimization
  • Setting up the campaign
  • Deep Keyword research
  • Competitor Analysis
  • Ad copy design.
  • Ad group creation
  • Landing page design
  • Landing page HTML
  • Uploading Keyword and Ad copies
  • Uploading landing page
  • Tracking code insertion on landing page
  • Bidding the
  • Appropriate price for Keywords
  • Bid Price
  • Click Rate
  • Impressions
  • Bounce Rate
  • Checking appropriate bidding.
  • Enhance keyword selection by removing non
    performing keywords and selection
  • Selecting high performing keywords

http//www.hashtagadvt.co.in/
12
SEO Matters
  • SEO Process
  • Website analysis
  • Client Requirement
  • Keyword Research
  • Website Optimization
  • SEO Submission
  • Link Building
  • SEO Reporting
  • SEO is important because it improves the odds of
    someone finding your company.
  • Online visibility can help your credibility and
    brand awareness.
  • Next to Email, Search is the most popular online
    activity.
  • Google is the no.1 and most popular search engine
    and is getting better day by day.

http//www.hashtagadvt.co.in/
13
Our SEO Strategy
  • 5. Meta description tags
  • The next important
  • Displayed below the title in search results.
  • Use dynamic, promotional language.
  • Use keywords
  • 6. Data-driven Optimization
  • Determining variations of search queries
  • that are sending highly qualified and
  • engaged traffic to the site.
  • Re-optimizing the pages/posts to match and
  • be ranked/served for those long-tail
  • searches as well.
  • 7. Reporting
  • Creating a dashboard where clients can see
  • the progress of the campaign in real-time.
  • working on your internal KPIs to show off
  • better and data-driven reports to your
  • clients that are really aligned with their
  • business objectives.
  • 1. Domain name strategies
  • Domain names are traffic magnets.
  • Choose a domain name that will increase your
    search engine ranking.
  • How?
  • Simple, short, no hyphens, no numbers.
  • Use keywords, common words, advertising terms,
    product names.
  • Choose a keyword that is important for your
    business.
  • 2. Linking strategies
  • How to increase links
  • Good content
  • Good outbound links
  • Target a list of sites from to request inbound
    links.
  • 3. Keywords
  • Important in optimizing rankings.
  • Keywords are words that appear the most in a
    page.
  • The spider chooses the appropriate keywords for
    each page, then
  • sends them back to its SE.
  • Your web site will then be indexed based on
    your keywords .
  • Can be key phrases or a single keyword.

http//www.hashtagadvt.co.in/
14
Our SEO Strategy
  • 5. Meta description tags
  • The next important
  • Displayed below the title in search results.
  • Use dynamic, promotional language.
  • Use keywords
  • 6. Data-driven Optimization
  • Determining variations of search queries
  • that are sending highly qualified and
  • engaged traffic to the site.
  • Re-optimizing the pages/posts to match and
  • be ranked/served for those long-tail
  • searches as well.
  • 7. Reporting
  • Creating a dashboard where clients can see
  • the progress of the campaign in real-time.
  • working on your internal KPIs to show off
  • better and data-driven reports to your
  • clients that are really aligned with their
  • business objectives.
  • 1. Domain name strategies
  • Domain names are traffic magnets.
  • Choose a domain name that will increase your
    search engine ranking.
  • How?
  • Simple, short, no hyphens, no numbers.
  • Use keywords, common words, advertising terms,
    product names.
  • Choose a keyword that is important for your
    business.
  • 2. Linking strategies
  • How to increase links
  • Good content
  • Good outbound links
  • Target a list of sites from to request inbound
    links.
  • 3. Keywords
  • Important in optimizing rankings.
  • Keywords are words that appear the most in a
    page.
  • The spider chooses the appropriate keywords for
    each page, then
  • sends them back to its SE.
  • Your web site will then be indexed based on
    your keywords .
  • Can be key phrases or a single keyword.

http//www.hashtagadvt.co.in/
15
Search Marketing
  • Keyword/competitor research
  • Keyword selection
  • Landing page creations
  • Ad group creation
  • Managing and optimizing the campaign.
  • Replacement of certain keywords, ad copies and
    landing page to optimize the campaign and achieve
    better results.

http//www.hashtagadvt.co.in/
16
http//www.hashtagadvt.co.in/
17
Thank You
  • Hashtag Advertising
  • 91-9667732481
  • Info.hashtagadvt_at_gmail.com
  • http//www.hashtagadvt.co.in/
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