Title: digital marketing proposal
1Digital marketing proposal
- Your business is just a click away.
2Digital Marketing Channels
- SEO(Search Engine Optimization)
- SMO(Social Media Optimization)
- SEM(Search Engine Marketing in Google Bing
- Yahoo Networks)
- Blogger Outreach
- Pay per Performance Marketing
- Articles, Blogs, PR Submission
- Email SMS Marketing
- Website Analysis
- Online Lead Generation Reputation
- Management
http//www.hashtagadvt.co.in/
3- Digital Marketing
- ( Objective Sales improvement )
http//www.hashtagadvt.co.in/
4Google AdWords and Other Paid Searches
- We handle your AdWords account and create proper
landing - page to generate better leads.
- We will write effective add copy for Google
search network - We will create Text Ads Image Ads for Display
Network - Competitive Analysis
- Campaign Optimization
- Keyword Research Bid Management
- A/B Ad Copy testing
- Remarketing
- Bid management, Monitoring, reporting
- Conversion tracking
- Ongoing Strategy Development
- App promotion in Google AdWords display, search
YouTube
5Social Media Management
- Improve the brand awareness through social
communities . - Keep engage the customers FB Groups G Groups
Posting. - Google plus posting ( same re-post from fb ads )
We saw some conversion from Google Plus
Channels . - Twitter Interactions (Various people use hash
tag, capture those users, also need separate
tweet post instead of FB Cross Posting ). - Organize some giveaway or Contest Twitter
Contest, Facebook Contest, Instagram Contest Etc. - Seasonal Changes Promotions (Pre Planning Require
and Social Strategy for any festival). - Monitoring hashtag tweets through Twitter
Analytics. - Pinterest post creation updating.
- Re-pin in Pinterest followers write valuable
comment. - Monitoring Pinterest customer behavior through
Pinterest analytic.
http//www.hashtagadvt.co.in/
6Social Ads
- Facebook, Twitter Google Advertising.
- Handle Facebook, Twitter LinkedIn paid account
and create proper landing page to generate better
leads. - Competitive Analysis.
- Campaign Optimization.
- Keyword Research Bid Management.
- A/B Ad Copy testing.
- Conversion tracking.
- Researching the best Title, Description,
Categories, and Tags for each campaign to make
sure it fits with the social media sites we are
advertising within. - Monitoring the campaign for the entire lifecycle
and providing additional social support. - Providing comments that match the tone of the
social site and also provide direction in
conversation to control the general feeling about
the content itself.
http//www.hashtagadvt.co.in/
7Search and Content Marketing
- Set objectives Clearly define measurable goals
of what your company want to accomplish with
content marketing. - Define the audience what is your audience
interested in? What they read, watch, attend and
listen to? - Create perfect plan Assess and leverage existing
material Reviewing competitors- what are they
saying. - Create content calendar.
- Content Promotion Social, SEO, Public
relations. - Test Analyze Will Track Review analytics to
measure your response, then refining your content
based on finding.
http//www.hashtagadvt.co.in/
8Affiliate Marketing
- Creation B2B B2C Affiliate marketing campaign
to promote company products Services across
affiliate channel Publishers. - Creation special B2C affiliate campaign for
Publisher
http//www.hashtagadvt.co.in/
9Digital Display Advertising Banner Ads
- Handle display advertising account in various
platform and create proper landing page to
generate better leads. - We will write effective add copy for all display
network. - We will create Image Ads for Display Network.
- Competitive Analysis.
- Campaign Optimization.
- Bid Management.
- A/B Ad Copy testing.
- Conversion tracking.
- Ongoing Strategy Development.
http//www.hashtagadvt.co.in/
10Online Video Marketing
- Online Video Marketing- Making videos and posting
them online is fairly inexpensive. - Videos were 50 times more likely to receive an
organic first page ranking than traditional text
pages. - Online videos stay online forever.
- Money is spend to record a video once but it
could still be getting views a year later. - Social media sites and videos go hand in hand and
most sites encourage video posting and sharing.
http//www.hashtagadvt.co.in/
11SEM PPC
Start
Campaign Set up
Daily analysis of campaign
Campaign optimization
- Setting up the campaign
- Deep Keyword research
- Competitor Analysis
- Ad copy design.
- Ad group creation
- Landing page design
- Landing page HTML
- Uploading Keyword and Ad copies
- Uploading landing page
- Tracking code insertion on landing page
- Bidding the
- Appropriate price for Keywords
- Bid Price
- Click Rate
- Impressions
- Bounce Rate
- Checking appropriate bidding.
- Enhance keyword selection by removing non
performing keywords and selection - Selecting high performing keywords
http//www.hashtagadvt.co.in/
12SEO Matters
- Website analysis
- Client Requirement
- Keyword Research
- Website Optimization
- SEO Submission
- Link Building
- SEO Reporting
- SEO is important because it improves the odds of
someone finding your company. - Online visibility can help your credibility and
brand awareness. - Next to Email, Search is the most popular online
activity. - Google is the no.1 and most popular search engine
and is getting better day by day.
http//www.hashtagadvt.co.in/
13Our SEO Strategy
- 5. Meta description tags
- The next important
- Displayed below the title in search results.
- Use dynamic, promotional language.
- Use keywords
- 6. Data-driven Optimization
- Determining variations of search queries
- that are sending highly qualified and
- engaged traffic to the site.
- Re-optimizing the pages/posts to match and
- be ranked/served for those long-tail
- searches as well.
- 7. Reporting
- Creating a dashboard where clients can see
- the progress of the campaign in real-time.
- working on your internal KPIs to show off
- better and data-driven reports to your
- clients that are really aligned with their
- business objectives.
- 1. Domain name strategies
- Domain names are traffic magnets.
- Choose a domain name that will increase your
search engine ranking. - How?
- Simple, short, no hyphens, no numbers.
- Use keywords, common words, advertising terms,
product names. - Choose a keyword that is important for your
business. - 2. Linking strategies
- How to increase links
- Good content
- Good outbound links
- Target a list of sites from to request inbound
links. - 3. Keywords
- Important in optimizing rankings.
- Keywords are words that appear the most in a
page. - The spider chooses the appropriate keywords for
each page, then - sends them back to its SE.
- Your web site will then be indexed based on
your keywords . - Can be key phrases or a single keyword.
http//www.hashtagadvt.co.in/
14Our SEO Strategy
- 5. Meta description tags
- The next important
- Displayed below the title in search results.
- Use dynamic, promotional language.
- Use keywords
- 6. Data-driven Optimization
- Determining variations of search queries
- that are sending highly qualified and
- engaged traffic to the site.
- Re-optimizing the pages/posts to match and
- be ranked/served for those long-tail
- searches as well.
- 7. Reporting
- Creating a dashboard where clients can see
- the progress of the campaign in real-time.
- working on your internal KPIs to show off
- better and data-driven reports to your
- clients that are really aligned with their
- business objectives.
- 1. Domain name strategies
- Domain names are traffic magnets.
- Choose a domain name that will increase your
search engine ranking. - How?
- Simple, short, no hyphens, no numbers.
- Use keywords, common words, advertising terms,
product names. - Choose a keyword that is important for your
business. - 2. Linking strategies
- How to increase links
- Good content
- Good outbound links
- Target a list of sites from to request inbound
links. - 3. Keywords
- Important in optimizing rankings.
- Keywords are words that appear the most in a
page. - The spider chooses the appropriate keywords for
each page, then - sends them back to its SE.
- Your web site will then be indexed based on
your keywords . - Can be key phrases or a single keyword.
http//www.hashtagadvt.co.in/
15Search Marketing
- Keyword/competitor research
- Keyword selection
- Landing page creations
- Ad group creation
- Managing and optimizing the campaign.
- Replacement of certain keywords, ad copies and
landing page to optimize the campaign and achieve
better results.
http//www.hashtagadvt.co.in/
16http//www.hashtagadvt.co.in/
17Thank You
- Info.hashtagadvt_at_gmail.com
- http//www.hashtagadvt.co.in/