SMM COURSE IN BANGALORE

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HOW DIGITAL MARKETING CHANGES IN BUSINESS
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Table contents
Introduction Digital marketing meaning Benefits
of digital marketing Skills need digital
marketing How digital marketing changing in
business
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INTRODUCTION
Digital marketing is the use of digital
technologies and platforms to promote products
and services, as well as to connect with
potential customers. It is an incredibly
versatile and powerful tool that can be used in
various ways to reach people worldwide. www.nidmi
ndia.com
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Meaning of Digital Marketing
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms od digital. www.nidmindia.com
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Benefits of Digital Marketing
It increases your reach
Potential
Its cost effective
Market

• Its easy to track and monitor Digital marketing
  can increase your revenue
• You can target your audience at the right time
• It improves communication all stages of the
  buying
• process
• www.nidmindia.com

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Skills need Digital Marketing
Data analysis Content creation SEO
SEM CRM(Customer relationship management
Communication skills Basic design skill Social
media www.nidmindia.com
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Digital Marketing changes in business
9 ways digital has changed business
forever Instant communication Content overload
Droves of data Demands transperency Fosters
intimacy A new breed of influencers Playing catch
up Encourage inovation Made brands more
human www.nidmindia.com
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1.Instant communication
Interacting with potential customers today can be
like spinning a roulette wheel. The roulette
ball represents the companys marketing message,
which will spin and bounce as the wheel turns
before finally landing on a space (i.e. a
customer) 2.Content overload Its marketing
message across to customers and prospects. As a
brand with 112 years of history behind it, this
could pose issues in keeping the brand
fresh. www.nidmindia.com
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3.Droves of data
Modern technology allows marketers to gain a
tremendous amount of knowledge about their
customers. However, companies need to know how,
where and when to use that data 4.D1emands
transperency In todays digital world, customers
want to know about the companies they interact
with and purchase from. In order to build
loyalty brands need to be transparent www.nidmin
dia.com
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5.Fosters intimacy
Businesses can learn an enormous amount about
potential customPoteenrtsiabl ased on data they
can gather. The smarMtarckoetmpanies are using
this data to create extremely personal marketing
messages 6.A New breed of influencer Now,
ordinary people with no credentials other than
droves of followers on social media have the
ability to influence those simply by endorsing a
certain product www.nidmindia.com
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7.Playing catch up
Digital technology changes at an incredibly fast
pace often overnight. Relentless in their pace,
these changes require employees across
departments to be agile, work collaboratively
and most importantly keep up to date with
development 8.Encourage innovation This new
landscape has forced brands to be innovative
using new ways to reach out and engage with their
customers. In the face of disrupters, many
sectors have had to be creative and take
initiatives that enable them to
compete. www.nidmindia.com
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9.Made brands more human
Due to its popularity and influence, social
media marketing should be front and center on
any companys marketing strategy as customers
need to trust and understand the company they
are buying from.
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Thanks for watching
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