google Adwords course (1)

1
DIGITAL
MARKETING STRATEGY KEY CHANNELS
WWW.NIDMINDIA.COM
2
ABOUT US
NIDM ( National Institute Of Digital Marketing)
Bangalore Is One Of The Leading Digital Marketing
Institute In Bangalore, India And We Have Brand
Value For The Quality Of Education Which We
Provide.
Our Team of Experts at NIDM has designed the Most
Advanced Digital Marketing course in India.
Covering 50 Advanced Modules.
3
TESTIMONIALS
PAVAN One of the best digital marketing training
institute in Bangalore. The quality of education
was just amazing. The course they provided had a
high quality information, which made me
understand the topic in the easy way. I highly
recommend NIDM to those who are serious looking
for digital marketing as there career.
SAMPATH
One of the Best Digital Marketing Institute in
Bangalore. The Digital Marketing classes are very
informative and the trainers are very supportive
of the institution
TEJASHWINI If you are looking for digital
marketing courses in Bangalore, one of the best
institute is NIDM. Where you can advance your
career with in-demand, self-paced learning
courses.
4
GOALS AND OBJECTIVES
GOALS
PLAN AND ACTIVITY
OBJECTIVES Get found by many people Make more of
your community people aware of your brand Get
more leads Get more of returning customers
Create a website, segregate pages Do your
website and mobile analytics Run campaigns
Adwords Search engine marketing-SEO Social
media marketing- SMM Emailmarketing
increase online reach and awareness Increase
website sales
Increase social media page follows from my
customers Increase traffic to website
l ikes and
5
01
02
03
04
SEM Paying for advertisement to ppear in
search engine
SMM Using social media to gain
traffic, attention and reach new people.
SEO Optimising your website so it shows up more
often in search engine results.
DISPLAY MARKETING Online advertising in many
different formats on many websites across the
internet
6
SEO ON PAGE ACTIVITIES
Keywords
Title
Description
7 KEYWORDS / 120 CHARACTER
140 - 180 CHARACTERS
60 - 70 CHARACTER
7
SEO OFF- PAGE ACTIVITIES
Giving your website whatever is the best
self promotiongt creating backlinks for websites
by activitiesppt, reviews, pdf, imagesubmissions,
articles, c ss, social, video, podcasts, for
ms, social submissions
8
TECHNICAL SEO

1. . HEADINGS - H 1 -H 6
2. . ROBOT. TXT TELLING YOUR ROBOT EITHER TO
   INDEX( LIST) OR NOT
3. . CANONICAL TAGS
4. . XML SITE MAP
5. FAVICON ICON
6. W 3 VALIDATION
7. . CUSTOM ERROR PAGE
8. . LINK BUILDING
9. CONTENT OPTIMISATION
10. WEBSEEDOPTIMISATION

9
DIFFERENCE BETWEEN
SEO AND SEM
SEO - search engine optimisation SEM- search
engine marketing
LARANA, INC.
SEO when you create a website google will
crawl and finf your website it may take some
time to go from 100th page to 1st page, we use
google search console to optimise website and
can take time to rank first on the page of
google SEM pay for search listings, bid on
your keywords and you can get onto first page
sooner
10
91 9611361147