SMM Course In Bangalore

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SEARCH ENGINE MARKETING(SEM)
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Content

• Definition types of results
• Basic SEM Concepts
• Why use SEM for Business?
• Advantages of SEM
• Disadvantages of SEM
• Most Popular Search Engines for SEM

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SEM is defined by the set of tools, techniques
and strategies that help optimize the visibility
of websites and web pages through search engines.
Definition
Generally, Google search pages and other sites
show two types of results

• Paid results 

• Organic results

• To know which results to show, the search engine
  uses an algorithm that tells you which websites
  best to respond to a specific query.
• Google's algorithm is based on relevance (web
  content) and authority (links from other pages).
• The set of techniques and tools used to position
  organic listings is known as SEO (Search Engine
  Optimization).

• Unlike organic listings, here the advertiser must
  pay  for each click.
• To get traffic by buying ads in search engines,
  you will have to resort to search engine
  advertising solutions, such as Google Ads.
• This system is also called PPC (pay per click) or
  CPC (cost per click).

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Basic SEM Concepts

• SEO and SEM
• SEO and SEM are essentials in online marketing
  strategies, but they are also two abbreviations
  that lead to a lot of confusion. 

SEM Positioning SEM positioning is the paid
method that's used to quickly gain search engine
positioning.
SEM Campaign A SEM campaign represents the
entire advertising strategy that generates ads in
search engines like Google. A campaign can
encompass many different ad groups and keywords
in order to increase positioning. 
SEM on Google The most popular form of SEM is
on Google Ads. To create a SEM campaign on
Google, go from the most general to the most
concrete. 
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Why Use SEM for Your Business?

• Bring highly qualified traffic to your page
• One of the bases of any digital marketing
  strategy is to attract the right users to your
  landing pages. SEM is very effective in
  attracting users' attention and generating clicks
  by allowing users to filter based on the words
  they seek. This ensures that your traffic is made
  up of people who are interested in your brand .

• To place contextual advertising on other
  websites
• With Search Engine Marketing Google Ads
  solutions, you can not only place advertisements
  in the search engine, but also take advantage of
  the data and parameters available to
  place contextual advertising on other websites. 

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Why Use SEM for Your Business?

• Get results with a tight budget and to Generate
  conversions
• Search engine advertising solutions can be
  adjusted to your budgetary needs at any time. You
  do not need a large initial investment, so these
  are suitable for small and medium businesses.
  Google Ads offers many ways to measure
  conversions and thus ensure that your ads are
  really effective.

• Make your brand/company known throughout the
  world
• Placing yourself at the top of Google is a great
  way to get visibility for your brand. To see your
  page in the first place will allow the user to
  associate it with the need that theyre looking
  to solve even if they don't click on the page.

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Advantages of SEM

• Highly measurable Tools like Google Ads give you
  highly detailed reports of the evolution of your
  campaign, so you can always know what is
  happening with your ads. In addition, you can
  take advantage of the integration with Analytics
  to have everything controlled to perfection.
• Real-time monitoring The analytics interface
  allows you to see what is happening at each
  moment and corrects the course to the moment if
  you do not get the results you are looking for.
• Pay per click With this, you will only pay if
  you get results. You can control the maximum
  daily budget that you are willing to invest as
  well as the maximum cost per click you can pay.
  This way, you make sure that the campaign is
  profitable.

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Advantages of SEM

• Within everyone's reach Since budgetary
  investment is scalable, this solution works for
  both large companies and SMEs. They all compete
  in equal conditions to reach the first positions
  for keywords.
• Speed Regarding other techniques such as SEO or
  content marketing, search engine advertising
  allows you to achieve relatively fast,
  large-scale results.
• Segmentation By focusing on keywords, you will
  reach the public that is actively interested in
  you. You can also filter it by other factors such
  as location, language, or behavior.

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Disadvantages of SEM

• Higher long-term cost To be clear, SEM only
  works while you pay. Although over time you can
  optimize your campaigns and reduce costs per
  click, you will have to continue paying for each
  of the visits you get.
• High level of competition Search Engine
  Marketing has become popular and there are many
  companies that compete to position themselves for
  the same keywords. This competition causes costs
  to rise and sometimes it can be difficult to get
  a good ROI.
• It's interruptive As opposed to other solutions
  like native advertising, SEM involves "invading"
  the user's space with content that they didn't
  seek out. In fact, if the user you are targeting
  has an ad blocker, they may not see your ads.

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Most Popular Search Engines for SEM

• The three main solutions for search engine
  advertising are
• Google Ads
• Google Ads is one of the main search engines. 
• Microsoft Advertising or Bing Ads
• Bing Ads (or Microsoft Advertising) is a very
  solid alternative to Google Ads, as it reaches a
  relevant potential audience (almost 10 of the
  market share) and has very good targeting and
  configuration options.
• Yahoo
• Yahoo Advertising or Yahoo Ads is Yahoo's
  advertising solution, which allows you to reach
  users who perform searches on this search
  engine. 

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