DIGITAL MARKETING COURSE IN BTM

1
How COVID-19
Changed Digital Marketing
www.nidmindia.com
2
The whole world has changed with COVID 19, and
digital marketing is no exception. Take a look
here to find out exactly how digital marketing
has changed, and is now thriving.
www.nidmindia.com
3
A combination of working from home, a change in
customer needs, and customer behaviour has
resulted in a drastic change in digital
marketing that is shaping the way in which the
industry operates.
While most industries have seen some form of
change to their context or operations during this
pandemic, digital marketing has skyrocketed in
popularity which has seen the industry as a whole
grow.
www.nidmindia.com
4
Whats Changed?

• Going Digital
• Budget Cuts
• Visual Imagery
• Social Media
• 5.1 on 1 Marketing
• 6.Agencies Are Growing

www.nidmindia.com
5
1. Going Digital
People can find a business now is through various
online platforms. This highlights the importance
for brands ranging from micro to enterprise, to
focus a significant portion of their marketing
resources on building an online presence. It
has also become important for brands to make use
of multiple digital touchpoints in order to
capitalize on the increased traffic on each
platform and increase their chances of being
discovered by a viewer.
www.nidmindia.com
6
2. Budget Cuts
Many brands have had to reduce the size of their
digital marketing spend and explore smarter and
more creative ways to maximize the efficiency of
their reduced budgets. Something that marketers
are finding success in is PPC marketing which has
seen a dramatic rise since the beginning of the
pandemic and became an effective way to maximise
a marketing budget.
www.nidmindia.com
7
3. Visual Imagery
There is a new norm that has completely changed
the way we interact socially, and therefore any
advertisement should reflect this in order to
correctly portray the brand in a way that is
relevant and up to date with customer
expectations and values. We will see this current
trend in visual imagery return fade and return
to its normal state in the future
www.nidmindia.com
8
4. Social Media
The internet has become oversaturated with brands
all competing for a sale, micro-influencers have
become very popular in allowing brands to win a
customers trust through the use of an influencer
who can aid in the product/service adoption
process. The idea with micro-influencers is to
use as many as possible in order to maximize the
reach of their combined recommendation of a
brands offering.
www.nidmindia.com
9
5. 1 on 1 Marketing
Digital marketing efforts have become more
directed at individual customers, and
communication between brands and customers has
become easier, more common, and more purposeful.
Fast and reliable communication and specific and
targeted marketing is sustained during this time
and beyond the worldwide quarantines so that
brands can hold onto their existing customers and
increase their lead generation.
www.nidmindia.com
10
6. Agencies Are Growing

• The rapid increase in the number of digital
  marketing agencies is that it is a field that
  has zero barriers to entry, and therefore it is
  easy for anyone who has basic knowledge on how to
  use Facebook Ads, or any other tool, to start an
  agency from their laptop while sitting in their
  living room.

www.nidmindia.com
11
The world is changing by the day and it is
unclear how long it will take for digital
marketing to return to normal if it will at
all. While it is easy to highlight the negatives
of COVID 19, it is important to highlight that
this pandemic has seen this industry grow faster
than it ever has before, and many of these
changes have set the industry up for
long-term success.
www.nidmindia.com
12
THANK YOU
91 9611361147 nidmindia_at_gmail.com www.nidmindia.c
om