Best digital marketing course (1)

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SEARCH ENGINE OPTIMISATION
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Introduction
SEO referes to the process of making a website
more visible on a search engines results page.
To clarify, a great SEO strategy will put a
companys website at the top of the list on a
Google search page, therefore increasing the
likelihood that people will visit the
site. Search engines work by searching the
Internet to find text that meets certain
criteria. This text is known as keywords and
refers to the most important theme(s) of the
website, or product.
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CONCEPT IN SEO
Backlinks are links from other websites to your
website and are important in improving your
websites authority and search engine rankings.
Technical SEO refers to the process of improving
a websites architecture and backend elements to
improve its visibility and performance on search
engines.
URL structure refers to the way a websites URLS
are organized and designed, incorporating
relevant keywords to help search engines.
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SEO TYPES
On page SEO
Off page SEO
This involves everything that is not on your own
website. It determines how authoritative your
content is, which is typically achieve through
backlinks from other websites. Backlinks are
links from an outside website back to your site.
It refers to optimizing the factors that affects
the listing of the website in search results. It
focuses on optimizing the content hosted on your
own website, so things like your title tags, page
content, site speed and more.
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WHAT ARE SEARCH ENGINES?
Search engine optimization completely depends on
the search engine. So, lets first understand
what search engines are. Search engines are
softwares designed to search the information on
the World Wide Web, Google, Yahoo, Bing, Web
crawler etc Google is the top search engine and
is used by 70-80 people around the world. Rest
30 to 20 use the other search engine mentioned.
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Contact
WORKING OF SEARCH ENGINE
Crawling
Indexing
Processing
Calculating Relevancy
Process of fetching all the web pages linked to a
website. This task is performed by software
called a crawler or a spider (or Googlebot, in
case of Google).
Process of creating index for all the fetched web
pages and keeping them into a giant database from
where it can later be retrieved. The process of
indexing is identifying the words
When a search request comes, the search engine
processes it, i.e. it compares the search string
in the search request with the indexed pages in
the database.
It is likely that more than one page contains the
search string, so the search engine starts
calculating the relevancy of each of the pages in
its index to the search string
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seo process
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STEPS TO CREATE AN SEO STRATEGY

• Here are the steps to create an SEO strategy
• Create a List of Keywords
• Analyze Googles First Page
• Identify Your Competitors
• Create something different or better
• Add a Hook
• Optimize for On Page SEO
• Optimize for Search Intent
• Focus on Content Design
• Build Links to Your Page
• Improve and Update Your Content

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Thank You!
Contact Us
Phone
9611361147
Mail
nidmindia_at_gmail.com
Website
www.nidmindia.com
Address
No 23, Venkateshwara Complex, 1st floor, 9th B
and C Main, Dr. Puneeth Rajkumar Road, KEB
Colony, BTM 1st Stage, Bengaluru, Karnataka,
India 560029
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