Title: Digital Transformation in Retail | GrowMaxBI
1Digital Transformation In Retail The Last Guide
Youll Ever Need Infographics
2Contents
Introduction What is it all about?
1
Uncovering The Truth What is Digital
Transformation, Really?
2
3
Zooming In What is Digital Transformation in
Retail?
Splitting The Pieces What Drives Digital
Transformation In Retail?
4
Retail Intelligence
Sales Force Automation
Distribution Management Systems
Scoping the Horizon Impacts of Digital
Transformation
6
Front End Impacts
Back End Impacts
Following The Evolution Why Is It Necessary In
Retail
9
Facing The Roadblocks Challenges on the way
12
Hammering the Nail A Roadmap For Digital
Transformation
14
Wrapping Up Conclusion
18
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Introduction What Is It All About?
Businesses have evolved a lot since the 1960s.
Paper files became excel sheets, physical mails
became emails, and traditional selling became
online. These transitions didnt emerge by any
accident. They were forced by a natural selection
process a tech evolution that transformed
businesses globally. Ones who didnt go with
this tech-wind perished. And the ones who did
survived. Digital Transformation is the next
step in this evolution A key to new
capabilities, opportunities, and data that isnt
available anywhere. This guide aims to give you
a concrete understanding of this step and guide
you toward the future of retail. Download this
guide in a pdf and keep it as a reference in your
new curiosity dive.
1
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4Uncovering The Truth What Is Digital
Transformation, Really?
- Its a confluence of Business and Technology. It
is when a brand decides to use technology to
monitor its activities, gain insights, and
optimize itself for the market. - In Digital transformation, a brand transforms
itself with data-driven tools for visibility,
control and insights. Generally, the insights
fall into three broad categories - Market Insights
- Operational Insights
- Marketing Campaign Insights
- Digital tools give you a new set of eyes and
opportunities to outrun your competitors. - They open up new doors for possibilities like
demand-driven segmentation, market-responsive
behaviors, and consumer-centric supply chains.
2
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5Zooming In What is Digital Transformation in
Retail?
- Long story short, Digital Transformation in
retail involves four key components - Retail Intelligence
- Salesforce Automation
- Distribution Management Systems
- Channel Automation
- (We will dive into each component in the next
section) - They help you navigate customer retention, know
buyer preferences, and offer them what they
crave. By combining location-based analytics,
360-degree view, and mobile apps, they reimagine
your value delivery.
3
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6Splitting the pieces What Drives Digital
Transformation in Retail?
1. Retail IntelligenceRetail Intelligence is a
common word for Business Intelligence Systems
used in retail. It is one of the handiest and
most widely used digital tools that almost every
industry uses. The system collects, centralizes,
and processes real-time data to derive insights.
The collected data are also fed to predictive
models to generate sales forecasts and
trends. Retail Intelligence is a critical tool
for FMCG and CPG companies. Considering the rapid
movement of their goods and the dynamic nature of
their supply chain, they need it to prevent their
products from spoiling. 2. Sales Force
Automation Sales Force Automation (SFA) is a
solution that streamlines the field sales
process. It helps you manage your field teams and
their activities.
4
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7Download the full guide on www.growmaxbi.com gt
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