Ehsaas program

1
How a Crisis Can Make Marketing Matter More Than
Ever? Click here More information
2
The Problem
RAPID CHANGE
UK marketing budgets were cut by their highest
levels in the more than 20-year history of the
IPA Bellwether report, laying bare the impact the
Covid-19 pandemic has had on the industry. The
net balance of companies cutting their marketing
budget fell to -50.7 in the second quarter,
down from -6.1 in the previous three months.
This is a worse result than during the last
recession, when the net fall hit -41.7 in Q4
2008.

3
Message
A redefinition of digital
Crazy about digital

SEARCHED ONLINE FOR A PRODUCT 82

VISITED AN ONLINE STORE 89

USED A SHOPPING APP 66
USED A SHOPPING APP 66
USED A SHOPPING APP 66
PURCHASED A PRODUCT ONLINE 74 PURCHASED A PRODUCT ONLINE 74 PURCHASED A PRODUCT ONLINE 74 PURCHASED A PRODUCT ONLINE 74
33.7
SEARCH ENGINES
32.3
ADS ON TELEVISION
26.9
ADS ON SOCIAL MEDIA
24.2
ADS ON WEBSITES
PERCENTAGE OF INTERNET USERS PERFROM E-COMMERCE
ACTIVITY
PERCENTAGE OF INTERNET USERS WHO SAY THEY
DISCOVER NEW PRODUCTS THROUGH EACH MEDIUM

4
OCT 2020 GLOBAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS
OF DIGITAL ADOPTION
TOTAL POPULATION
SMART PHONE USERS
INTERNET USERS
SOCIAL MEDIA USERS
7.81 B
5.20 B
4.66 B
4.14 B
56
67
60
53

5
Future
Whats best to invest in now?
Stand out by blending in
T h e P o w e r o f N a t i v e a n d C o n t e
x t u a l A d v e r t i s i n g .
R i g h t Pa r t n e r
Identify Join

6
Advertisers
Publishers Monetize your inventory in an
uninterrupted and reader friendly way with
quality content that is relevant and contextual
to your editorial environment.
Use Vertis Media to deliver native content
across relevant top sites and generate engaged
audiences via its contextual nature that only
targets the right users.
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