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A lead magnet for a digital
marketing agency Leave a Comment / Uncategorized
/ By Alok Kumar When it comes to attracting new
businesses, a powerful tool required in an agency
is a Lead Magnet. If you are worried about how
to generate leads for a digital marketing agency
then you are in the right place, you dont have
to go out and chase them all down
yourself. Instead, use a lead magnet for a
digital marketing agency to bring new potential
prospects. I know you have seen or heard about
them, but are you using them in your
agency? Here are some Lead Magnet tips for your
digital marketing agency that will teach you how
to create a lead magnet and make them work for
you. Why does your agency need
to use lead magnets? You are here which means you
have heard of the lead magnets before, and maybe
you have even suggested them to your
clients. But lets take a moment to review why
lead magnets are important? A lead magnet is a
tempting offer that provides value to a prospect
in return for their personal or business
information, including their name, email address,
company size, and so on. The inducement can take
many different forms-some agencies offer
downloadable content like ebooks, while others
offer free consultations or access to exclusive
video content. whatever you offer, its always a
two side bene?t situation.
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Your visitor gets some valuable informative
content for free and in return, you get
permission to stay in touch with the lead with
the help of email.
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If you are providing informative and useful
related content then lead magnet is an investment.
It can give you prospective buyers for the years
to come.
Lead magnets are a chance for you to
outstandingly grow your agencys revenue.
What is the strategy that makes a strong lead
magnet?
Only giving information will not build strong
leads (or not at least many leads).
strong lead magnets need to be built keeping the
following characteristics in mind.
You should be very speci?c
Whatever the format of the lead magnet is, it
should offer a relevant, reliable, and valuable
solution to a speci?c problem.
For example, if you are in the business of
digital marketing, instead of creating a guide on
how to do digital marketing.
Something that can be searched for online easily,
get very particular like you can try is how to
create a funnel for your business, lead magnet
tips for your digital marketing agency, or how to
generate leads for a digital marketing agency.
You must offer one big promise
Narrow down on that one main point your ideal
customer wants to solve, and then show how he or
she can solve it.
Instead of offering a 15-week marketing course
for a freelance web developer, which is too large
in its offering, make a video on how to generate
leads for a digital marketing agency on your
website that goes viral instead.
You deliver what you promise
Once people take part in your offer, you have to
keep that in mind that they get what you have
promised as soon as possible.
You need to have a system in place for this. For
example, will you deliver the offer over an email?
Or will your offer be ready to download on the
landing page itself, straight away after you have
received the visitors contact information? (
This is where technology comes to play)
Give them free information
If its going to cost them, people will be
hesitant to use your offer. Your lead magnet
should be free of cost, except for asking
someone for their contact information.
Also, the lead magnet needs to have a speci?c
value.
Your potential customers should be able to use it
willingly without having to look for extra
information.
3
They should be easy and quick to consume
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Theres no point in offering a 3 or 4-month email
course because no one is going to give you so
much time to gain value from your offering.
A 300-pages ebook will not meet your purpose
either.
A lead magnet should be easy short and quick to
act on.
How to build a lead magnet that converts?
A strong lead magnet is a fruitful situation,
both for the agency as well as its target
customers.
Conduct in-depth research into your targeting
market
You need to understand your audiences needs,
wants and aspirations, so that you can think of
offers that cater to their problem, thus making
your lead magnet highly attractive to opt-in.
The way you design your lead magnet can be just
as important as the offering you create
A landing page dedicated to the right layout and
design element is di?cult in capturing the
audiences attention.
Catchy headlines and large, bold call-to-action
buttons make your offering more likely to be
taken up and clicked on.
Depending on the persona of your buyer, choose
which format of the lead magnet works the best.
Here are some examples of high-value lead magnets.
Webinars
Use webinars to educate your listeners as well as
set up your command on a subject.
Audits and analysis
These are a rigorous form of consultation where
you perform research on your prospects business
and give them a customized report on how well
they are doing and what improvement they can do.
Email course
Provide a mini 3-day course to warm up your
prospects by engaging them frequently over the
next couple of days once they have given their
contact information to you.
Guides and cheat sheets
Give step-by-step instructions on how to make
your offering more sticky by providing your
prospects with planned information.
White papers and ebooks
Guide your prospects perspectives by your
thought and leadership in the industry and
increase the chances of a prospect wanting to be
interested in you for more guidance and
mentorship.
Conclusion
4
Lead magnets are an invaluable asset for your
website, unavailability of it is a major miss on
your part. Many of the online customers wont
get the incentive to visit your site again if you
dont create such opportunities and keep in
touch with them A lead magnet in your website
will help you connect to quali?es leads, build a
reputation for your brand and eventually get you
to work that to aspire.
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