Content Recipe: Ingredients for a Great Content

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Content Recipe Ingredients for a Great Content
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• Content marketing, one of the components
  of digital marketing services, is a great driver
  to boost your websites rank on search engine
  result pages (SERPs) and enables your website to
  appear on the top lists on the search engines. A
  content may not provide benefit to your business
  if pertinent keywords are not used, and a SEO
  strategy is not applied without these two
  implications all your time, energy and resources
  will be a waste.
• The two strategies mentioned above only come into
  effect if you have written quality content that
  the visitors can rely on and comes in compliance
  with the questions the users are searching for.
• Even the best digital marketing agencies have
  stated that the content is becoming immensely
  important tool for online marketing and boosting
  the websites rank.
• Here we will talk about the ingredients that have
  been proved to provide a delicious content
  strategy, boosting your search engine
  optimization (SEO), traffic/leads, brand image,
  conversion rate, and brand recognition.

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7 Ingredients for a Successful Content
Development

• 1. Original Content Creates Online Standing
• When a content writer presents his/her own
  reasonings and discussions, visitors appreciate
  it because they dont clearly want to see the
  same content thronged on the internet whenever
  they make a search. Avoid using others content
  and publishing it as your own because it will not
  result in high traffic to your site, and will
  distort the future terms with your customers and
  potential leads.
• Creating original content works as a shelter from
  search engines punishment, such as Google,
  Yahoo, Bing etc. Are you confused? It is simple,
  Google strictly punishes websites with duplicate
  content by penalizing them. Also, an original
  content is thus indexed by Google and other
  search engines and given more exposure on the
  result pages as compared to plagiarized content.
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• 2. Content Should be Authentic and Reliable
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• As we have mentioned above that the content
  created should be original but along with that it
  should also provide accurate information to the
  visitors and be authentic. Any statistic
  mentioned should be real and not something just
  made by your imagination because that will have
  an impact on your reputation and consequently
  worsen your brands image.
• Presenting original content with no relevant
  information will not generate leads to your
  website and thus not be looked at as a reliable
  source. Content written by you should be in
  compliance with the users intent as well. When
  you write a content be sure that it should give
  answers to what the users might be looking for.
• A content that includes admirable information and
  dependable statistics will help in creating high
  quality inbound links as other content writers
  may include your websites link in their content
  boosting your ranking on SERPs.

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• 3. Give Emphasis to Your Headlines
• Headlines works as a key driver in generating
  high traffic to your website as it is the first
  part that is looked at before the whole content
  is scrolled and read, therefore make sure you
  create an appealing headline that actually
  attracts the users and perceive in their mind
  that the content available is what they are
  looking for.
• Keep in mind that you must create a content that
  actually provides the information in accordance
  with the headline you have created otherwise your
  image will be damaged and the future contents
  published by you will not generate traffic as
  visitors might see your headline merely as a
  click bait tactic.
• 4. Write Precise and Well-Structured Content
• Users dont like to read a wall of text therefore
  write a content that has proper headings,
  subheadings, bullets etc. Moreover, paragraphing
  is important as it keeps the interest of users
  and allows them to read the whole content that
  has been posted. It also makes it possible to
  grab attention of users on the important points
  you have stated relative to if it was written in
  a continuous form.
• Users surfing on the internet look for content
  that is precise while containing all relevant
  information so that they are able to skim through
  the details and absorb the information quickly.
  Content writing is not merely about word count,
  but it is about how well you can write while
  keeping it brief.

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• 5. Add Info graphics, Videos and Images
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• A content that is well structured, contains
  relevant information and details and all the
  statistics stated are accurate, but is this all
  that is needed to engage the audience? The answer
  is no, because images, videos and info graphics
  makes the content look more polished and keeps
  your audience engaged.
• Lets assume that you are writing a content for
  your product, adding videos for instance, how
  your product is manufactured, or what is the best
  way to use it etc. will generate more leads and
  make your content much more appealing in the eyes
  of the audience. This may also help in boosting
  your conversion rate due to visitors having more
  in-depth knowledge about your product.
• Note that Images or other visual contents used
  should add value otherwise it will distort your
  contents status.
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• 6. Regularly Update Your Content
• Updating your content frequently will not only
  work as a way to get more leads/traffic but it
  will also help in maintaining your ranking on
  search engines because different search engines
  favor websites that have their contents regularly
  updated. Furthermore, user engagement will rise
  because they want new content more frequently,
  and regular updates will also grab attention of
  new users improving the websites traffic and
  ranking.

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• 7. Content Should be Applied in Real Life
  Situation
• Content should not only add to the users
  knowledge but should also help them to use your
  content as a way to deal with their problems.
  Users look for contents that are integrated with
  real life situations and provides a solution for
  certain problems.
• A great content is thus something that adds value
  to the users life and provides them with an
  advice and enables them to find the most
  efficient way in using the material they are
  looking for. This will keep your audience
  engaged, increasing the dwell time amount of
  time a visitor spends on your website, and
  improve your SEO.
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  ent-recipe-ingredients-for-a-great-content/