Easy tips for tight B2B budget startup company

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Easy tips for tight B2B budget startup company

• TG Marketing USA

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• Today marketing is more of an investment rather
  than an expense when it comes to simple
  start-ups. Marketing is the must-have strategic
  tool for small business to increase sales, not a
  nice-to-have fill when you can afford it.
• Marketing is no longer about the stuff you make,
  but the stories you tell and this is the most
  important thing to consider if you are a start-up
  company. The future of marketing is leadership
  and pro-activeness. So here are some great
  marketing tips for startups business.

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• Market Research
• Marketing research is creating new knowledge. It
  cannot tell you where exactly to go but it helps
  in reducing the risk in how to get to your
  desired place just like motorway lights. For a
  start-up, each and every little thing counts and
  one of the strongest tools to gain a competitive
  advantage is through market research. It will
  never be possible for anyone to know the new
  trends, new competitors coming all the time. Its
  like no one has ever had a true pulse on their
  market and one cannot deny the fact that changes
  are not constant. However, it would be really
  foolish to go into a marketing campaign blind?
  And this is not something that can be afforded at
  any cost. You need to understand what your
  customer want before they know what they want and
  this can be done only by thorough research. And,
  if you do not have any resource for this and it
  looks as a big expenditure, you can always hire a
  third party company for your research. They will
  gather positive results providing value for your
  money and even be affordable.

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• Lead Generation
• Lead generation is a core activity to marketing.
  When it comes to lead generation, many companies
  make a promise but if they want to keep the
  customer, they have to keep their promise after
  all lead means money. If you are a start-up
  business you should prefer outsourcing the lead
  generation tasks. This is because of the
  advantages that follow when lead generation is
  outsourced. The third party company provides warm
  leads that meet the exact qualifications set
  forth thus helping the sales team to get started
  without wasting time on searching for possible
  prospects.

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• Direct Marketing and Follow-up
• Word of mouth is the best medium of all and
  therefore nothing can beat the direct marketing.
  Today direct marketing can be done in two major
  forms traditional mail and email blast
  campaign. However, one cannot deny the fact that
  there is no correct or authorized procedure for
  marketing that is sure to get 100 results. If
  everybody is thinking alike, then somebody isnt
  thinking at all. You dont need to be afraid of
  getting creative and experimenting. Remember a
  sign up is always an intent of buying so you have
  to go an extra mile to see that the prospective
  leads become your customer and email campaign are
  the perfect way to do it. You can always start
  with a welcome email and then run full on
  promotional campaigns and even special offer
  mailers can be sent. Also, one more thing to
  remember if your prospect lead shows even a
  little interest, you need to take the lead and
  follow up. After all a good follow up is half
  sales done.