Benefits Of Electronic Warehouse Shelf Labels

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Benefits Of Electronic Warehouse Shelf Labels
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If you are not using electronic shelf labels in
your warehouse yet, it is about time you gave
this technology a try. Printed product labels are
slowly being replaced by ESLs which use e-ink to
display prices and are connected to a computer
database. The electronic warehouse shelf labels
can display a whole lot more than just the price,
and they can also integrate with other modern
retail devices.
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So how exactly will you benefit from using the
electronic shelf labels? First of all, these
labels will show more information apart from the
price. They can also be used for displaying
additional product information, size, nutritional
facts, stock remaining as well as price per
weight.  You can either add this information to
the main label itself or you can print a QR code
that will be used to access additional
information through your stores website or app.
Additional QR code marketing can be of great help
when it comes to promotions and sales.
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Another benefit of using electronic warehouse
shelf labels is that they can be used to track
customer movements and patterns. You can easily
install movement sensors in each electronic shelf
tag at a relatively low cost. The sensors can be
used for tracking all customer movement as well
as traffic around your store, something that will
provide a virtual heat map of your retail area.
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When you understand your in-store traffic in
detail, it can help with product placement, aisle
layout, promotional areas and display, and so on.
Moreover, you can see how many people passed by a
given product but did not purchase it. In case
there is a slow moving product in a high traffic
area, you may need to switch it out or change its
price.