Why Use Electronic Shelf Labels for Geolocation?

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Why Use Electronic Shelf Labels for Geolocation?
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Why Use Electronic Shelf Labels for Geolocation?

• With the rise of technology and shift toward
  digitization, more businesses are finding it
  easier than ever to manage their supply chains.
  This is partly because of tech systems with
  geolocation capabilities that make it possible to
  track where ones assets are going in real-time.
  Geolocation is a relatively new process as it
  relies on digital information transmitted online
  to determine where exactly a certain item is.
  This is a far cry from the time when many
  establishments were only limited to serving
  customers who could access their physical stores
  but that has since changed with online shopping.

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The Role of Electronic Shelf Labels in Geolocation

• Having multiple retail channels can make  it
  difficult for retailers to keep track of their
  supply chains and logistics operations.This is
  where geolocation becomes highly beneficial as it
  can give workers an accurate picture of where
  everything is so they can work smarter and
  better. While geolocation technology is still
  relatively new and experimental in nature, it is
  worth trying out. 
• Given the plethora of geolocation technology
  systems that can be used to optimize and improve
  a companys logistics operations, it is often
  best to use a combination of them for optimal
  results. One great addition is electronic shelf
  labels or ESLs, which can help retailers better
  manage their inventory across their various store
  channels. Whether ESLs are placed at the
  warehouse or at the physical store of the
  retailer, the connectivity and adaptability of
  these tags have several benefits when it comes to
  establishing a clear and accurate geolocation for
  all items.

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Improved Supply Chain and Logistics Management

• Retail operations depend on a vast network of
  channels to help organize and transport their
  products in a timely manner. As stores begin to
  expand beyond their localities and venture
  online, it can be increasingly hard to manage
  their inventory because there are simply too many
  things to account for. This is why incorporating
  digital solutions can be extremely beneficial for
  retailers of any size, like ESLs. 
• These tags function as a way to connect all the
  channels of a retailer to a central database
  where updates on tracking and product movement
  can be seen at a glance. The moment an ESL is
  updated at the company warehouse or store, RF
  signals are sent to a central gateway, which then
  forwards the signal back to the system for
  real-time location tracking. and workers can
  better adjust their tasks more efficiently
  according to how their supply chain and logistics
  are going.

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Cost-Effective With Better Connectivity

• Electronic shelf labels are a relatively low-cost
  upgrade that retailers can make when it comes to
  getting geolocation data. This is because ESLs
  interact with Low Power Wide Area Networks
  (LPWAN) in order to enable real-time tracking in
  place of expensive standalone tracking devices.
  ESLs also use existing connections like Wi-Fi and
  Bluetooth to communicate the information needed
  for geolocation with other devices. Moreover,
  electronic shelf labels are optimized to transmit
  accurate data while using their battery life
  efficiently. Workers are able to monitor and
  locate products in the system

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Indoor Product Mapping

• In addition to showing where a certain product or
  shipment is in the world, geolocation can also
  help retail employees find a specific item within
  their store or warehouse through a digital map.
  As long as the items are organized properly and
  properly marked with an ESL, staff workers can
  easily find it. Moreover, the electronic shelf
  label infrastructure for geolocation can also
  display stock level
• the system as well.  When workers are more aware
  of stock levels, they also know when to place an
  order for new shipments, how to move around
  inventory, and more.
• Additionally, this internal digital map can also
  be used to improve customer service. Shoppers can
  interact with the ESL using the buttons so they
  can talk to a staff member. Whether they are
  requesting a certain product in a different size
  or want to see what the other variants look like,
  employees can easily locate and retrieve the item
  in the store with help from geolocation.

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Expand Your Store Operations With SOLUM

• Innovation is necessary in order to remain
  competitive in the retail industry. Leverage new
  technologies and enable better geolocation
  capabilities with our electronic shelf labels
  from SOLUM like Newton Touch. We have been a
  leader in helping retailers of all sizes digitize
  and streamline their operations since 2007. For
  inquiries, contact us or visit our website today.