Understanding The Benefits Of An Electronic Shelf Label System

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Understanding The Benefits Of An Electronic Shelf
Label System
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If you are a business owner and still use the old
way of printing product labels for every unique
item in your shop, you should consider switching
to the electronic shelf label system. The ESLs
have been around since the early 90s. The
original ESLs used a liquid crystal clear display
that looked just like that of a calculator. The
modern ESLs are more advanced and use only
e-paper displays and radio communication. They
display a whole lot of information, including
price, and can integrate with other modern retail
devices and allow you to gain a wealth of insight
in the performance of your store.
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So how can you benefit from an electronic shelf
label system? With this technology, more
information can be displayed on every label,
meaning that you can show your customer a whole
lot more information other than just price.
Examples of information that can be displayed
using ESLs include nutritional facts, additional
product information, price per weight, size as
well as stock remaining. You can add this
information to the main label itself or you can
print a QR that can be used for accessing
additional information through your stores
website or app. You can also use QR code
marketing to promote your products.
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Another benefit of using an electronic shelf
label system is that you can easily track
customer movements and patterns. You can install
movement sensors in every electronic price label
at a relatively cheaper price. With this
technology, you can track all customer movement
and traffic in your store, something that
provides you with a virtual heat map of your
retail space. When you understand your in-store
traffic in detail, it can help with product
placement, aisle layout, promotional areas and
displays, and much more.