What is an ESL System?

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Shelf Labeling 101 What is an Electronic Shelf
Label?

• Electronic Shelf Labels bring many benefits to a
  store's operations, and if you're having second
  thoughts on applying it to your store's shelves,
  maybe all you need is a little more information.

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What is an Electronic Shelf Label?

• To simply put it, electronic shelf labels, or
  also known as digital price tags, are digital
  wireless display systems that retail stores use
  to show product prices. Typically, ESLs are
  attached to the front edge of retail shelving.
  Once you apply ESL to your shelves, it will be
  directly connected to your store's ERP and POS to
  reduce pricing management labor costs, improve
  pricing accuracy, and enable dynamic pricing.

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Usage of Electronic Shelf Labels

• Throughout the years, automation was embraced by
  the retail sector and has been proven to be
  beneficial for retailers, which led to the
  adoption of electronic shelf labels across all
  retail stores, such as appliance stores,
  convenience stores, department stores, and
  supermarkets. The use of digital shelf labels has
  reduced labor by enabling stores to implement
  dynamic pricing solutions and remove manual
  operations.

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Why Should Your Business Use Electronic Shelf
Labels?
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Enable Dynamic Pricing

• As mentioned, one of the top benefits that
  electronic shelf labels provide is dynamic
  pricing.
• Dynamic pricing is the ability to set flexible
  prices based on current market demands.
• Unlike using paper labels, all you can do is
  change the pricemanuallyand that's it!
• With the help of dynamic pricing, your business
  can keep up with the latest market trends and
  competitor pricing, helping your sales grow up in
  times of slow product movement. By leveraging
  dynamic pricing, your store can also raise
  product prices to maximize margins when there's
  an opportunity.

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Enhance Omnichannel Presence

• Does your store both have a physical and digital
  presence? Then that means your business is
  capable of providing an omnichannel experience to
  customers.
• ESLs enhance your omnichannel presence by letting
  you interact with your customers in a handful of
  ways, such as
• Displaying stock levels informing customers
  whether the supply is limited.
• Displaying online prices of competition adds
  credibility when you say you have the best price.
• Enabling ordering with QR codes customers can
  order from your online store when your physical
  shelf runs out of stock.
• Display reviews of products lets customers can
  understand what others like or dislike about a
  product.

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Reduce Operational Cost

• You will see significant savings in labor and
  materials costs when you take advantage of ESL's
  features in time.
• With paper labels, too many papers, ink,
  printers, and employees' time are required to
  display a single product price. But digital price
  tags allow staff to make a change from the POS to
  update thousands of labels on store shelves in a
  few minutes. Plus, they'll have more time
  focusing on customer service.

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Easier Management of Inventory

• Digital shelf labels also make inventory
  information digital. Your store's associates can
  better locate where stock needs to go, improving
  replenishment and returns. ESL can also connect
  your inventory data to your online store, so you
  can easily manage order fulfillment through your
  store's website.

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Targeted Advertising

• One great feature of ESL is letting your business
  implement better advertising campaigns. ESL's
  advanced, engaging displays can connect with
  smart consumers and send precise, targeted
  promotions to your patrons based on past
  purchases, search engine histories, and social
  media activities.

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SOLUM Electronic Shelf Labels

• Now that you are fully aware of ESL's
  capabilities, its time to explore the best and
  newest ESL version!
• Our ESL offers electronic shelf labels that are
  now empowered by the all-new Newton system that
  enables your shelf labeling system to do a lot
  more than just display prices. Newton Electronic
  Shelf Label comes along with upgraded features
  that ordinary ESLs don't provide
• Ten years of battery life
• Faster update speed 8-10 times more quickly!
• Display more information up to 7 pages!
• 7 LED colors
• Two programmable buttons
• NFC capability
• IP67
• Customizable design

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• With our electronic shelf labels, elevate your
  store's capabilities to open more possibilities.
• If you own a retail store, you might have already
  heard of electronic shelf labels. This innovation
  is taking over the retail universe, one store at
  a time.
• ESL brings many benefits to a store's operations,
  and if you're having second thoughts on applying
  it to your store's shelves, maybe all you need is
  a little more information.
• If you want to know more about our ESL solutions,
  contact us today or visit www.solumesl.com.