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Learn everything about Surrogate Advertising
Tips For 2022
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Instructions

• Advertisements are the most important medium of
  marketing. Every time an advertisement comes up
  on your television or smartphone You're hooked
  to it. Advertisements give you an insight into
  the product, it plants a seed in your head. Not
  only as a customer but also as a seller, you are
  well aware of the benefits an advertisement gives
  your products.
• Surrogate Advertisements are one of the many
  types of advertisements. Have you heard about
  this term before? If not, then this article is
  put together just for you.
• This blog will cover everything you need to know
  about Surrogate advertising tips. Read further
  and expand your knowledge about surrogate
  advertisements.

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Hello!.

• We Are

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What are Surrogate Advertisements?
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• Due to the restrictions in the media, this
  advertising method is used to promote regulated
  products like alcohol, cigarettes, tobacco, etc.
  Surrogate Advertisement in simple terms can be
  described as a substitute product that is used to
  promote the main product of the same brand.
• For example, Kingfisher promotes Kingfisher Beer
  Glasses instead of the actual product, i.e.,
  Kingfisher Beer. Pan Masala ads like
  Rajanigandha, are substitute ads for tobacco..

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How did the term Surrogate Advertisement come
into being?
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• The word 'surrogate' is derived from the Latin
  word 'surrogatus', meaning 'substitute'.
  Surrogate means something that is a substitute
  for representing something else. And Surrogate
  Advertisement does exactly that. To maintain
  ethical boundaries, brands switched to surrogate
  advertisements as a means to bring their brand to
  the attention of their audience.
• The liquor industries have always been on the top
  of their advertising game with the help of
  surrogate advertisement methods, one example is
  that Imperial Blue advertises music CDs and
  cassettes.

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Why do we use Surrogate Advertisement Methods?
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Directly promoting liquor or tobacco is widely
banned in India. Then what do the brands who sell
these products do? They use surrogate
advertisements. As these products can provoke
individuals, it is promoted with an alternative
product. Surrogate advertisements were first
introduced by Azad Bidi when they sponsored a
cricket event. It is practiced for over decades
now and people have had various opinions about
it. Every type of advertisement stirs
communication between the brand and the public
and for regulated brands, surrogate
advertisements work best.
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Tips for Surrogate Advertisements
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• Surrogate Advertising is a form of marketing that
  has been around for decades. The idea is to
  create an advertising campaign that promotes the
  product or service while canceling the need for
  the company to directly advertise its product or
  service.

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Surrogate Advertising Tips

• Create a compelling narrative
• A compelling narrative is a key to creating an
  effective surrogate advertisement. It's the story
  that the marketing campaign tells about the
  product. A good narrative will not only provide
  information about the product but also create a
  sense of urgency for consumers to buy it.
• Many techniques can be used to create a
  compelling narrative for surrogate
  advertisements. One of them is using
  storytelling, which helps consumers see
  themselves in the story and relate to it, making
  them more likely to buy the product.
• Another technique is using testimonials from real
  people who have used or benefitted from the
  product, which provides credibility and
  authenticity to your campaign.
• Compelling narrative should include
• A strong introduction that will make the audience
  want to continue reading.
• Clear, concise writing that will make it easy for
  the audience to understand.

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Surrogate Advertising Tips

• Use social media influencers
• Media influencers are people that have an
  outsized following on social media. They can be
  used to advertise products or services because
  they already have an established relationship
  with their followers.
• It is important to know that the companies that
  use this strategy need to be careful about the
  type of influencer they choose. If they pick
  someone who does not align with their brand, then
  it could backfire and cause them more harm than
  good.

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Surrogate Advertising Tips

• Get creative with your ad placement
• There are many ways to get creative with your ad
  placement, but the best way is to start by
  looking at what other people have done and then
  create something different. The more original
  your ad placement, the more likely it will be
  seen and remembered.

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Surrogate Advertising Tips

• You can also consider using things like
• Traditional advertising methods like billboards,
  posters, street signs, etc.
• - Advertising in public spaces including
  airports, restaurants, hotels.
• - Advertising at events such as conferences or
  festivals.
• - Advertise on Facebook or Twitter.
• - Advertising in apps.

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• Surrogate advertisements provide brands with an
  option to promote their products when they cannot
  promote them directly. But these advertisements
  should be advertised with utmost care and
  attention. A creative Ad can make your brand
  stand out but it is also necessary to make Ads
  that have moral storytelling, this targets the
  consumer's moral aspects.
• With the help of these tips, you will be able to
  form a powerful marketing campaign for your
  brand. So get creative and get going!

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