Understand About Higher DA and DR - PowerPoint PPT Presentation

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Understand About Higher DA and DR

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Domain Authority is an important ranking factor used by Google to determine the quality of websites. Domain authority can be calculated as a point value of 1 to 100, with 100 being the most authoritative. Domain Rating shows the strength of a website's backlink profile in our database on a 100-point scale. Here is to understand higher DA and DR in Google search results. – PowerPoint PPT presentation

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Title: Understand About Higher DA and DR


1
Understanding Higher Domain Authority Domain
Rating in Google Search Results
2
What is a Good Domain Authority?
  • A domain authority can be calculated as a point
    value of 1 to 100, with 100 being the most
    authoritative. If you want to find what the best
    domain authority is, you should calculate how
    many points the domain gets.
  • Several factors determine a websites domain
    authority
  • A score of 40 to 50 is considered average.
  • It is usually considered good to have a domain
    authority between 50 to 60.
  • It is considered excellent when the Domain
    Authority score exceeds 60.
  • Additionally, the contexts of DA should be
    considered when evaluating it.
  • For a small business website to get something
    like 40 points in for a website authority score
    is quite promising.
  • Sites belonging to large organizations have
    different requirements, however.

3
Domain Authority and SEO What's the Deal?
  • It takes consistency to track Domain Authority.
  • A burnt cake is the result of not regularly
    checking the oven.
  • The perpetual monitoring of websites is crucial.
    If your domain authority is not strictly
    monitored, your site may become less qualified
    than its competitors.
  • SEO requires constant monitoring and updating on
    a regular basis.
  • In order to maintain your ranking positions, you
    should constantly improve your website.
  • It is essential to monitor your Domain Authority
    in order to achieve higher rankings on search
    engine results pages while still attracting
    traffic.
  • Here are a few reasons why you should monitor
    this statistic!

4
An improved ranking
  • Googles search engine results page (SERP) is the
    first place any company wants its website to
    appear.
  • In order to achieve this position, you will need
    to consistently and effectively work on SEO. DA
    is involved in these efforts by monitoring
    progress.
  • You are more likely to rank high on the SERPs if
    you have a higher score. It is important to keep
    in mind that other companies have similar goals.
  • To put it another way, you need more than good
    domain authority alone!
  • Several SEO rules must be followed to rank high,
    including utilizing keywords properly.

5
SEO is Perpetual
  • It is never too late to work on SEO.
  • In order to stay competitive on Google, your
    website must be constantly improved.
  • Answering the question how to improve domain
    authority or what is a good domain authority
    comes down to keeping domain power in check.
  • Your site needs to achieve good rankings and
    ranking as well.
  • Your company will become more relevant with the
    help of web optimization.
  • You can measure the quality of your SEO work by
    always keeping an eye on Domain Authority
    results. Here is to understand higher DA and DR
    in Google search results.

6
Comparison based on good data
Do you know how to improve your domain authority?
  • Measuring Domain Authority allows you to analyze
    your competitors, which is one of the main
    benefits.
  • Likewise, you can analyze companies that compete
    against you in the marketplace just as you can
    analyze your URL. Mozs search engine allows you
    to enter a companys link directly.
  • Comparing these two figures will help you gauge
    the marketing teams workload and what is
    expected of them.
  • Specifically, you must focus on optimizing
    certain points in order to achieve a high Domain
    Authority.
  • Your sites DA rating is greatly affected by some
    major issues. This section will describe those
    issues and how they can be improved.

7
1. Make sure your website is responsive
2. Use PageSpeed Insights to ensure a fast
loading page
  • The websites need to be accessible from any
    device, including mobile devices.
  • In order to benefit from a seamless mobile or
    tablet experience, a responsive website is
    necessary.
  • Google looks at responsiveness as a ranking
    factor. Your SEO will certainly be enhanced if
    your site is responsive to any screen size.
  • The DA score of a responsive site may also be
    high.
  • For sites with good Domain Authority, fast page
    loading is another key factor.
  • Monitoring this loading time should therefore be
    an ongoing process. Make sure that your page is
    fast using a tool like PageSpeed Insights.
  • Typically, it takes between 0.5 and 2 seconds.
    Then you should optimize your site if it exceeds
    this time frame.

8
How to Check Doma
1
3
2
  • MozBar
  • Ahrefs
  • Majestic
  • Pricing Moz Pro is free, and the premium is 99
    minimum for all services. They have different
    packages according to your needs.
  • Pricing They offer 7 days of trial for 7 and
    monthly plans range from 99 to 999.
  • Pricing The price for majestic ranges from 49
    399 monthly.

9
1. What is the reason for your DA changing?
Why did my Domain Authority go Down
  • To understand how DA changes, youll need to know
    how it is determined.
  • Multiple reasons can lead to DA changing
  • Moz has updated how it calculates the domain
    authority.
  • The highest DA sites have a score of 100, since
    DA is a relative metric. As a result of
    noticeable link growth at any of the sites. This
    usually happens with Facebook and twitter,
    skewing the scales, which can negatively affect
    your DA.
  • Its inevitable that the number of backlinks you
    have will change over time, whether its for good
    or for bad.

10
2. Use PageSpeed Insights to ensure a fast
loading page
  • Investigate why the change has occurred. You can
    look in a few places to try to find them, but
    its not always possible.
  • Do you know if Moz upgraded? If the upgrade was
    the cause of your issue, check their Whats New
    page to try and understand how you were affected
    by the upgrade.
  • Once youve eliminated algorithm changes and
    noticed an increase in your DA, you should check
    the backlink profile. In case of growth, identify
    the sites that are performing well, identify the
    content they link to, as well as how users
    discover these sites. Can be social media, Google
    search results, etc.
  • Discover your strengths and focus on them, and
    use similar tactics.
  • In the event that your DA has dropped not due
    to an algorithm change take a second to examine
    your backlink profile again.

11
How to Increase Domain Authority
  • Lets look at how you can raise your domain
    authority now that we know just what it is and
    how it is determined.
  • To enhance your Domain Authority Score in the
    practical sense, you need to follow these steps.
  • Improve Off-Page SEO
  • Optimize your website for search engines
  • Implement your technical SEO strategy
  • Ensure Your Website Works on Mobile Devices
  • Speed up your website page Speed
  • Extend your social network presence
  • Take your time

12
Summing it up
  • Do you think we have missed anything important?
  • Using the tactics mentioned above, you can boost
    your websites domain authority very easily.

13
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