The 2021 SEO Ranking Factors

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The 2021 SEO Ranking Factors
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Every single day, Google gets up to 5 billion
searches. Its a competitive environment where
you will need to incorporate Search Engine
Optimization strategies. But SEO is
ever-changing, and you need to be updated keep
up so you dont lose your rankings and not get
your expected results. With that, here are the
top SEO ranking factors in 2021
Fresh Quality Content
As always, your content must provide value to the
users. It should incorporate visual content that
will complement what is written. Here, quality is
more important than quantity. So, you dont need
to provide really long content, as long as its
comprehensive. Theres also the Google Freshness
Algorithm to think about. So, be sure to update
old articles and continue creating new ones.
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Backlinks
Still on top of Googles search algorithm are
backlinks. Pay close attention to your backlink
profiles. The more links you have from different
high-authority sites, the better chances you rank
higher on Google. These links send a vote to
Google on how reliable your website is.
Mobile Friendliness
With more and more searches being done on mobile
devices, Googles mobile-first indexing
significantly impacted SEO rankings. This is also
the reason why mobile versions of websites are
prioritised over desktop versions. What makes the
mobile-first approach helpful and significant is
that it provides users local search results
through Geolocation.
User Experience
If your site is not user friendly and if the
structure makes it hard for Google crawlers to
navigate, then there are low chances that youll
be ranking high. This is because the time users
spend on your site is a factor that Google uses
to determine that your site is reliable. Overall,
youll need to make sure that your site is SEO
friendly with a few tricks such as keeping your
URLs short, incorporating keyword optimisation,
and using only simple navigation. You may also
eliminate duplicate content and generate a
sitemap for better navigation. If you find
trouble doing these tasks, you can always connect
an SEO company in Brisbane, such as APE-X, to
help you.
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Loading Speed
It goes to say that users are impatient. Thats
why its critical to give them the information
they need as fast as possible. Even a small
difference in seconds can make your site rank
higher than your competitors when it comes to
ranking. So, be sure to prioritise site loading
speed during website development.
Site Trustworthiness
Basically, Google doesnt want to send its users
to unsafe websites. So, if you havent moved from
HTTP to HTTPS yet, then its time to do so now.
Of course, theres also the SSL certificate to
think about if you really want to improve your
rank.
Site Authority
Expertise, Authority, and Trustworthiness (EAT)
are important SEO factors. While Google mainly
depends on their algorithm during ranking, they
actually have human raters that assess SERP
quality, following EAT guidelines. Suffice to
say, if you want to rank high, you have to show
your authority in your industry to Google and its
users. For most, SEO can be complicated. But if
done right and with the right expertise, putting
your business on the first results page of Google
will be entirely achievable. And understanding
these factors and putting them into action is the
first step.