ON PAGE SEO CHECKLIST-2021

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• ON PAGE SEO CHECKLIST-2021
• Full Course on Digital Marketing-Join 1 Digital
  Marketing Institute India-AADME

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On-Page SEO The Ultimate Guide 2021On-page SEO
refers to the optimization of web pages by
various practices like content optimization,
keyword research, meta tags to rank higher in the
search engine result page (SERP).
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1. Meta TitleMeta title plays a significant role
in website ranking. If your title is satisfying,
then only people bother to click on it. Most
importantly, use keywords in your title.
The title should be of around 50-55 characters as
per Googles modern algorithm. The contemporary
settings of Google display title of length 50-55
characters (space included), and the rest hides.
Avoid making the title too long. Keep the title
short and simple.Syntax lttitlegtYour Title
Herelt/titlegt
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2. Meta DescriptionThe meta description tag is
used to display the summary of your content for
both the user and search engine. The meta
description should be 150-160 characters because
the search engine displays a description only up
to 160 characters. It shouldnt be too long. If
your Meta description is good, there is a chance
that your content can appear in the featured
snippets of the Search Engine Result Page
(SERP).Syntax ltMeta name description
content the description which you want to
display/gt
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3. User-Friendly URLsYour priority should be the
user because if you can satisfy the user, that
means you have already met the requirements of
the search engine. Make use of SEO-friendly URLs
and pay attention to the first three to four
words of it because shorter URLs rank much
better.
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4. Keyword ResearchKeywords are an essential
part of SEO. Keep checking the most searched
keywords using the best SEO tools and post
content only on them. You can use Google Keyword
Planner, Keyword Everywhere, Ubersuggests.Target
the keywords that have a search volume of 1000
searches per month. You can target the keywords
like Informative keywords (For example, SEO and
Blogging), Transactional keywords (For example,
keywords including best and top word),
Location-Based keywords.Always add the keyword
in your title and meta description.Full
Course on Digital Marketing-Join 1 Digital
Marketing Institute India-AADME
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5. Use of LSI KeywordsLSI (Latent Semantic
Indexing) keywords are a group of words that
contain the focused keyword. LSI keywords can be
synonyms or related keywords. For example, if the
focused keyword is on-page SEO, its LSI keywords
can be on page SEO techniques, on-page SEO
checklist, on-page SEO tutorial, on-page SEO
steps, on-page SEO guide, and more. LSI keywords
are as relevant as the focused keywords. LSI
keywords help Google Hummingbird Algorithm to
understand what your content is about and how
relevant it is. You can take the help of SEO
tools like Google Keyword Planner
and LSIGraph for LSI keywords.
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6. Heading TagsHeading tags play a vital role in
the content. Make use of the HTML heading tags
H1, H2, H3, H4, H5, and H6. Out of these, the
most important is the H1 tag. As a
recommendation, you should use the H1 tag in the
title. Because H1 tags help both the user as well
as the search engine to understand your content.
H2, H3, and H4 tags should be used in the
subheading of the article. Headings make it easy
for the reader to read the content. They provide
a better structure to the page.
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7. Inbound or Internal LinksInternal links are
the hyperlinks from one web page to the other web
pages of the same website. Including internal
links can help you in bringing more traffic to
your site.The main advantage of internal linking
is that the readers stay on your website for a
longer time. You are hence giving Google the idea
that your website contains valuable content. As a
result, Google ranks your website higher.
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8. Outbound or External LinksExternal links or
outbound links are the hyperlinks from one web
page to the other web page of a different
website. The informative and quality external
links from your web page to other sites help
Google to understand what your web page has
quality content. Links are a source of bringing a
majority of traffic to your website. You must be
clear with the concept of link building if you
want to survive in the race of SEO.
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9. Image OptimizationOptimizing the image refers
to reducing the size of the image without
compromising its quality. Adding images are
better for user experience. Image optimization is
essential from the point of page load time. If
the image size is large , then it takes times
for the page to load and the user directly moves
to another page from yours.For example, if the
image size is 250 KB, reduce it to 30-50 KB. More
importantly, the caption of the image should have
a focused keyword.
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10. Image Alt TagsAlt tags are nothing but
description of an image. If due to low network
connectivity or any other reason the image fails
to load, the alt tag appears on the screen and
displays some description about the picture.In
simple words, the alt tag is the written copy of
the image. It is always advised to use the
relevant keyword in the image alt tag for the
description.
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11. Site SpeedThe present algorithm of Google
consider site speed as a most important factor
for website ranking. And to be honest, its
right, because if your page load time is not up
to the mark. Why do you think someone stays on
your website for a single second? The site should
load within 5 seconds. Thats the maximum time a
user waits.You can boost the speed of your
website through various methods. Some include
image optimization, eliminate too many ads,
reduce the redirects, and switch to faster
hosting. My favorite is to use of the WP
Rocket plugin to boost the site speed.Consider
your hosting also for your site speed. Hosting
can play a changing role when it comes to
boosting the site speed.
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12. Mobile-Friendly WebsiteAccording to a
survey, around 60 of searches come from mobile
devices. Hence, driving a majority of traffic
towards your website. Mobile usage is going up
day by day. Therefore it is essential to make the
website mobile-friendly.
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13. Canonical URL and TagsIt is used to resolve
the problem with the duplicate URLs for the
search engine.There are four versions of a
domainhttp//www.lazyearning.comhttp//lazyearn
ing.comhttps//www.lazyearning.comhttps//lazyea
rning.com The domain name remains the same, but
its versions differ. The domain name is always
with HTTP or HTTPS, but it can be with or without
the www.
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14. Content-LengthThe most crucial factor which
can become a significant reason for post-failure
is content length. It is always recommended that
your content length should be an average of 2000
words. A content with 1000 to 1500 words stands
nowhere near the competitors. I suggest you write
an article with 2000 words for better chances of
appearing in the top ten results.
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15. Readability CheckUsers should be your
priority. If your website can satisfy the user,
that means it already has happy Google. Keep
yourself in the place of the user and then create
the content of your web page. Keep it short and
straightforward. It should be easy enough for the
user to understand.
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16. Use Social Media ButtonsThough social media
buttons are not compulsory as per the recent
Google algorithm, it can, of course, help in
bringing a lot of traffic and can indirectly help
in boosting the rank. Indirect ranking here
refers to the fact that it makes your website
famous as well.Full Course on Digital
Marketing-Join 1 Digital Marketing Institute
India-AADME