Martech Interview with Daniel Pantelo on Data Automation

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Martech Interview with Daniel Pantelo on Data
Automation

• CEO of Marpipe, Daniel Pantelo talks about
  audience data in an interview with martech on
  data automation considering advertising function.

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CEO of Marpipe, Daniel Pantelo

• CEO of Marpipe, Daniel Pantelo talks about
  audience data in an interview with martech on
  data automation considering advertising function.
  He expresses the need for precision analytics
  focusing on customer privacy. Creative automation
  is transforming the way creatives go about the
  creative workflow.

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Martech Interview - Audience Data

• With consumer privacy regulations like iOS14,
  ATT, and GDPR ushering in a new era where
  invasive audience identifiers are no longer a
  viable path to performance, advertisers are
  flocking into two major alternatives.

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Data and automation

• Data and automation underpin every part of the
  marketing process today except for creative.
  Marpipe hopes to bring the benefits of data
  science and automation to the creative workflow
  for the first time at scale.

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About Daniel Pantelo -

• Dan is a marketing technology executive and the
  founder/CEO of Marpipe. Prior to founding
  Marpipe, Dan launched a marketing consultancy
  from his dorm room in college, which turned into
  a fast-growing agency based in Soho, Manhattan
  that specialized in creative production and
  demand generation for DTC businesses.

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About Marpipe -

• Marpipe is the world's first independent martech
  platform that automates the creative testing
  process for brands Agencies. Today, Marpipe has
  raised over 10m from the likes of Adobe,
  Samsung, and executives at Buzzfeed, Hubspot,
  MediaMath, and Criteo.
• For more such updates, check Out recent Martech
  Cube Slides.