Martech Interview with Will Hanschell on Video Ads

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Martech Interview with Will Hanschell on Video Ads

• CEO Co-Founder of Pencil, Will Hanschell
  underlines the importance of Video Ads in an
  interview with Martech on video ads.

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CEO Co-Founder of Pencil, Will Hanschell

• CEO Co-Founder of Pencil, Will Hanschell
  underlines the importance of Video Ads in an
  interview with Martech on video ads focusing on
  their performance. He emphasizes the need for
  optimization considering algorithms in ads.

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Technology Provider

• Pencil is a provider of technology that simply
  helps agencies and individual advertisers to
  crank out ads, hopefully freeing up these
  creative folks to work on the big picture and new
  strategic directions while A.I. takes care of the
  rest, often time consuming and tedious tasks.

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Video Advertising

• Pencils new Generate service for eCommerce
  start-ups, small online retailers and
  direct-to-consumer brands (DTC) is designed to
  help small businesses struggling to compete in an
  increasingly online world dominated by larger
  brands slick video ads and optimized ad spend
  and comes with a free 7-day trial.

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About Will Hanschell -

• Will Hanschell is the co-founder and CEO of
  Pencil. He was a Systems Engineer with 8 years in
  creative services, most recently as Asia Head of
  Consulting at Iris, one of the worlds most
  creative agencies. He holds a Masters in
  Engineering (Information Systems) from the
  University of Cambridge.

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About Pencil -

• Pencil is simple software backed by both
  algorithms and expert humans. You have instant
  access to results, insights, creative and support
  at all times.
• For more such updates, check Out recent Martech
  Cube Slides.