Digital Marketing Trends Post Covid-19 (1)

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Digital Marketing Trends Post Covid-19

• Here we have listed top trends that can drive
  digital marketing post-COVID-19 pandemic

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• Marketing has been quite the shapeshifter over
  the last two years. Martech Cube takes you
  through some poignant Digital Marketing Trends in
  the post-pandemic world. While it is tough for
  anyone to predict what a post-coronavirus reality
  would look like, one thing is certain for
  marketers that digital channels have become more
  important than ever, especially the social media
  marketing channels.

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Mobile optimization -

• Mobile optimization is one of the Digital
  Marketing Trends Post Covid-19. There are more
  mobile browsers than ever before, yet desktop
  conversion rates are almost two times then what
  they are on mobile platforms. Current events and
  the 2018 decision of Google to make site speed a
  factor in page rank underscore the urgency of a
  lightning-fast browsing experience.

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Micro-influencers are leading campaigns -

• Businesses have realized that celebrities dont
  do the trick anymore. Customers refer to the
  experiences of their peers. In addition, the
  majority of players in the marketing segment
  hardly have the budget to engage with celebrity
  influencers. Thus, there is a shift to do subtle
  marketing on social media via micro-influencers
  or focused group influencers.

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Using the social media platform -

• Email marketing doesnt work the same wonder,
  however, there are many social networking
  platforms. The flavor of the season keeps
  changing and companies need to consistently
  evaluate which is the ideal platform they need to
  be wary of which channel to utilize for which
  audience and at what time.

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Wrapping Up

• These are indeed difficult times that we live in,
  but businesses should understand these trends and
  utilize them to rebuild, recover, and grow again.
  Milestone makes sure that keeping the customer
  journey in mind, clients are paced with the
  latest search and digital trends.
• For more such updates, check Out recent Martech
  Cube blogs.