Ad Serving Trends in Post-Covid Scenario

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Ad Serving Trends in Post-Covid Scenario
Patrica Crewe Writer at power-opinions.com Made
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• Just like all other industries, even the sector
  of advertising was badly hit by the Covid- 19
  pandemic. With the lessening of pandemic
  severity, economic activities have now picked up.
• The process of recovery has started for the
  advertising sector, as well. But owing to
  circumstances attributable to Covid- 19, things
  have now changed in many ways. For instance, the
  pattern in which ads are served to users has
  undergone a major transformation. Let us now have
  a look at some of the important, related trends
  in the market.
• First and foremost, a substantial chunk of
  advertisers is now focusing on delivering ads
  that are personalized as per the preferences of
  individual users. The growth of digital
  technologies in the last two years has made
  customized ad serving simpler.
• Since the start of the pandemic, there has been
  an increase in voice searches over the Internet.
  It is estimated that about 25 of online shoppers
  have relied on voice-based searches to get
  details of the products of their choice. The
  advertisers made a note of this trend. They have
  commenced designing ads that respond to these
  voice commands and promptly grab the attention of
  users.

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• Even in the pre-pandemic phase, sending ads in
  video format was popular. The usage of these ads
  became more widespread in the Covid times when
  people had spent plenty of time in front of their
  mobile devices. Businesses have now markedly
  reduced the duration of video ads, and this is
  not without a valid reason.
• The pandemic caused depression and anxiety in an
  overwhelming number of people. As a result, the
  patience levels of these profiles have come down
  they are disinclined to watch ads served through
  lengthy videos. Thus, advertisers began to rely
  primarily on short video ads, which are serving
  the purpose.
• Advertisers are now very careful to ensure that
  the video/ audio ads dont begin to straightaway
  play with full sound. Users just get irritated
  when they hear an ad while they are concentrating
  on something else. The ads delivered nowadays are
  such that their audio gets turned on only when
  people intentionally click on them.
• Many businesses are designing and delivering ads
  where the continuity is not broken. To be
  clearer, nowadays its very much possible that a
  given user watches the same show on three or four
  different devices, depending on their
  convenience. Here, it is crucial for the
  advertiser that this change of devices doesnt
  impact their ads, in terms of being noticed by
  people.

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• Modern-day businesses are creating ads that are
  bridging the gap between varied devices,
  conforming to the above change in consumer
  behavior.
• There has been a striking rise in people relying
  on smartphones for searching and buying products
  and services, for the past two years. Several
  surveys have shown that most of the users
  transacted only through their smartphones, during
  the pandemic phase. Therefore, advertisers are
  making sure that the ads sent by them are
  compatible with these advanced devices.
• Another advertising trend of the post- Covid
  scenario is worthy of special mention. Businesses
  have begun to depend on interactive ads for aptly
  communicating the needed message to prospects.
  Slowly, conventional ads are failing to appeal to
  many consumers people seek something innovative.
  It is here that ads facilitating two-way
  communication between the business and potential
  buyers have become game-changers.

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