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What Things to Consider Before Launching an
eCommerce Store in 2021 Learn More
Contents -

• Find Your Niche
• Target Audience
• Hosting and Domain
• Website Design
• Application Development
• Checkout Process
• Payment Gateways
• Security Provisions
• Promotion Strategies

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Introduction

• The graph below talks a lot about the hold
  eCommerce has on our lives.
• We are almost completely dependent on this method
  of shopping given the present circumstances.
• And this is only forecasted to be even more
  consummating.
• Nowadays having an online eCommerce store is
  getting considered as a continuous source of
  income.

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1. Find Your Niche

• Finding the right niches plays a great role in
  shaping your business.
• You have to study the market trends and results
  in order to understand what the current audiences
  are preferring to invest in.
• Some of the pointers to keep in mind while
  selecting a niche for your business are-
• Customers point of view
• Observe your competitors
• Evaluate your profit and loss margins

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2. Target Audience

• These are who give you your bread and butter.
  Hence you need to be extremely careful in
  choosing whom you are going to target as your
  to-be customers.
• This can work both ways, meaning- you can choose
  your audience based on the product you have
  selected to sell or you can choose your audience
  first and then choose a suitable niche of product.

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3. Hosting and Domain

• Creating your own online store is not just about
  developing the application and marketing it, it
  comprises many layers of minute and detailed
  procedures and steps that need to be precisely
  executed for the final product or the outcome to
  look so effortless.
• Before you start developing your application, you
  need to invest in efficient domain and hosting
  platforms.
• While choosing a domain as well, choosing an
  SEO-friendly name is a must.

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4. Website Design

• This is going to be the face of your business.
  Hence you have to develop your website in such a
  way that it needs to be attractive and
  user-friendly.
• Here are a few tips which will help your online
  platform gain the appropriate rank on the
  SERP (Search Engine Result Page) and hence
  attention of the right audience-
• Choosing Searching Engine Optimized name
• Simple and user-friendly Application Program
  Interface
• Providing efficient Call-to-action buttons
• Simple checkout procedure
• A review or feedback system, and others.

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5. Application Development

• On the contrary to multiple beliefs, developing
  your own online marketplace has become very
  simple.
• There are mainly three ways in which you can
  build your own virtual eCommerce application
  depending on the money you have at your disposal.

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6. Checkout Process

• The most common issue of a low conversion rate is
  cart abandonment.
• Studies have shown that about 7 out of 10
  shoppers quit just before the checkout process.
• This might be due to multiple reasons.
• Make sure you are geared up with all these usual
  mistakes and think out of the box in order to
  remedy it.

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7. Payment Gateways

• There are multiple options regarding payment
  gateways for an online store.
• People prefer to pay in many different ways.

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8. Security Provisions

• As all of us are very aware of the fraudulent
  activities that are on a rise in this world
  thats so much dependent on the internet for even
  grocery shopping.
• So, you need to be really cautious while creating
  your own online store.
• And also, since you have lots of customers
  financial and personal information you need to be
  pretty careful about it all.

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9. Promotion Strategies

• Launching a new business without marketing or
  raising awareness about it equal to not having an
  online business. You need to establish your
  global presence in order to gain the attention of
  the right eyes.
• Your SERP ranking plays a major role in this
  part. Hence you need to work towards gaining the
  highest ranking possible so that you end up right
  on the first result page and on top of the list
  of the search results.

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Author Bio

• Jessica Bruce is an eCommerce business expert,
  Influencer, and business advisor. She has also
  written several posts related to the eCommerce
  niche which has attracted readers.Marketing
  Consultant at https//shopygen.com/Twitter https
  //twitter.com/Jessicabruc

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