How Small Business Can Increase Leads through Facebook Campaigns

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DIGITAL MARKETING LAB
Grow Your Business with Facebook Ads
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How Small Business Can Increase Leads through
Facebook Campaigns
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Things to discuss
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Facebook Lead Ads
Generating substantial leads is time-consuming.
How would it be, if you can generate more
qualified leads at an affordable rate?
By using Facebook Lead ads things can be a bit
different and you can reap in maximum advantages
through it. Facebook Leads will help you avail
leads at a modest rate. By making use of the
prefilled forms things can be sorted out with
ease. Through this ad campaign, you can target
the users you want to reach using proven criteria
such as place along with demographics, behavior
interest. These Facebook lead ads have key
characteristics like locating the dealer that
allows one to find the respective dealer nearer
to him.
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Get More Leads
How can lead ads help your business
In the yesteryears, business houses, be it small
or large, mainly had to depend on television and
newspapers for advertisements. Though the process
still works, advertising policies have changed a
lot are much more innovative these days.
Facebook lead ads can help you get more customer
contacts by making it easier for your existing or
potential customers to submit their information
to you. Select the promotion type Get More Leads
to create an ad requesting contact details. If
people choose to submit their information, you
can follow up with them for newsletter sign-ups,
price estimates and more.
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Facebook Groups
Facebook groups are the ideal place for car
dealers to have easy contact with prospects and
sell out their vehicles.
Your target audience is already on Facebook and
these target audiences are your auto sales leads.
You just need to be a bit smart innovative. All
you have to do is join a relevant group and sell
the respective product. There is a gamut of
Facebook groups where you can post your cars for
sales. Conduct a bit of research on your Facebook
page relating to car sales Facebook group. Once
you join these groups you just need to take a
picture of the respective automobile and write
down a brief description about it. After you are
done, just post it in the group for others to
view it. Apart from joining groups you can create
your own group and make use of it.
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Facebook Marketplace
Create New Listing
Add Photos / Videos
Publish Your Listing
Through this platform, you can list all the
automotive brands along with products for free.
Products are displayed with the location
category given there. What it does is, the
prospective customer can view the details with
ease and can have access to the vehicle that is
up for sale. The results can be filtered with
ease and details of the car like that of mileage
along with price and so on are given there.
The account and the past transactions can be
managed right in the item sections. You can see
the saved items and the list of products that you
have posted in recent times for sales on the
messages with a proper outlook. One of the best
parts about this marketplace is that the vehicle
can be listed and you can avail of interesting
prospects and get on a direct chat with them
through Facebook messenger.
The marketplace also includes location. How
location can help? The location will help you to
display the vehicle in numerous other locations
where purchasers are making it easy for them to
avail it. Through this innovative Facebook
campaign, you will no longer have to think about
the attention of your prospects. Facebook has
already taken up the onus of doing the task for
you. They are a popular platform where hundreds
and thousands of people drop in every single day.

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Approximately, more than 800 million people use
Facebook Marketplace every month to discover,
buy, or sell items. Ever since Facebook
Marketplace came into being in 2016, it has
revolutionized the way social selling works.
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Benefits of Facebook Groups for Your Small
Business
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Build your brand on social media
Cover your basics
Extend your visual branding
So now that you have a consistent visual brand
across network accounts, its time to enhance
that even further. What does that mean? It means
ensuring you have the same colors and fonts
reflected in your images, graphics and videos.
We wont go into the minute details of basic
branding, but what you do want to make sure is
that you have is a consistent logo, color
palette, bio, boilerplate, and handle.
Establish your brand voice tone
Develop your marketing personas
Your marketing personas are going to vary between
the networks. Audiences on TikTok are younger
than audiences on Facebook. This is the reality
and if you use the same content across both
networks, its possible that it wont resonate
the same way.
After visuals, captions and related copy are the
next important piece of branding your social
media posts.
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