B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE

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CREATING INTELLIGENTDESIGN SYSTEMS
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B2B LEAD GENERATION BY ENHANCING BRAND
EXPERIENCE
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ABOUT B2B LEAD GENERATION

• In B2B marketing, lead generation is a primary
  focus the first step to making a sale.
• B2B lead generation the tactic of identifying
  potential customers and initiating their
  interest, ultimately leading them to making a
  purchase.
• B2B lead generation is a staggered process,
  usually broken into numerous stages, each
  requiring detailed planning, budget allocation
  and sound execution.

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WHY B2B ENTERPRISES NEED LEAD GENERATION

• The digital revolution has been a game-changer.
• B2B companies in the digital age have had to
  adapt to a change in buyer behavior.
• Research has shown that B2B customers are
  increasingly engaging with companies through
  search, online communities, and web-based
  content.
• Clients are more likely to do a Google Search to
  find solutions to their pain points rather than
  wait to be found.
• Lead generation is about using customer-focused
  methodology to get the right people to come to
  you. This results in stronger, quality leads with
  a higher chance of conversion.

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EFFECTIVE B2B LEAD GENERATION TIPSSome of these
inbound digital marketing solutions include

• Webinar
• Content strategy

• Email marketing
• Blogs
• Website optimisation
• Guest blog posts

• Live chat / Chat bots
• Social media
• SEO
• White paper

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
EFFECTIVE B2B LEAD GENERATION TIPS
Blogs Rather than choosing a random topic, B2B
companies should create blogs that answer your
TG's questions and concerns. Study the topics
your leads bring up with your salespeople, or via
email and social media. Create blogs around those
topics to draw in more leads.

• Email marketing
• Email is a great way to reach people who already
  know your brand, and to ask them to take an
  action. You can send welcome emails to new
  subscribers, targeted emails to customers who
  take a specific action.
• A digital marketing agency could provide a
  cost-effective email marketing solution as they
  will design and schedule emails, do A/B testing,
  and use different strategies to increase open and
  click-through rates.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
EFFECTIVE B2B LEAD GENERATION TIPS
Guest blog posts Guest blogging can be one of
your most effective B2B lead generation
strategies. It's a sound SEO tactic if you get on
websites that have authority, high search
rankings, and an audience that is relevant to
your business. Guest blogs should be promoted on
social media.

• Website optimisation
• For starters, your website design should offer
  visual appeal, ease of use, and fast loading
  speed. Make your website mobile responsive
  because most B2B buyers today, use their mobile
  phone at work. Ensure your website is
  user-friendly on mobile settings and simple to
  navigate. Also optimise your website for
  keywords, and keep important information upfront
  and easy-to-access so visitors dont lose
  interest searching for it.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
EFFECTIVE B2B LEAD GENERATION TIPS
Social media Social media lead generation helps
build a personal relationship with your customers
which will help make you top-of-mind when they
think of buying. In your Social Media Strategy
for B2B lead generation, LinkedIn should be the
leading site for distributing information. Ensure
your profile is filled out with engaging,
keyword-rich content, reviews and testimonials,
impressive news and information about your
company. Enrich your page with blog posts,
videos, photographs and infographics created
specifically for LinkedIn.

• Live chat /Chatbots
• Live chat/chat bots on your website can help a
  busy B2B buyer get his queries answered
  immediately, in real time.
• No need to search through your FAQs, download
  material, call a customer support number or wait
  for an email reply.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
EFFECTIVE B2B LEAD GENERATION TIPS
White paper A white paper is a great way to write
about a topic that will help with B2B lead
generation as well as establish your thought
leadership in your niche. Research reveals that
the majority of professionals would share their
email in exchange for a white paper that offers
value. By offering it conditional to filling out
a form, you can access critical information
that's relevant for you.

• SEO
• Target keywords that are likely to draw in
  relevant, high-quality traffic.
• Long-tail terms which are 3-4 words long and more
  specific, can attract leads with extremely high
  purchase intent that increases sales with very
  little SEO effort.

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WAYS TO BUILD BRAND AWARENESS WITH DIGITAL
MARKETING
EFFECTIVE B2B LEAD GENERATION TIPS
Content strategy Most successful B2B marketers
have a well-defined and documented Content
Strategy for digital marketing to generate
relevant, creative and effective content in a
timely manner. Whether it be social media posts
or emails, blogs or Slide share presentations,
website, ads or landing pages, all content should
follow a unified omni channel B2B lead generation
strategy to garner high-quality leads.

• Webinar
• Often, people are pressed for time, and prefer to
  listen to a webinar rather than read reams of
  text. When people sign up for your webinar, you
  can collect their email addresses and company
  information.
• It's advisable to keep webinars not more than
  30-40 mins long, with QA sessions at the end.
  Record and promote the webinar for those who
  couldn't attend.

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B2B LEAD GENERATION WITH INTERICS IN-DIGITAL

• Interics IN-DIGITAL conducts continuous
  improvement, additions and optimisation of
  touch-points for qualified lead generation and
  sales nurturing.
• IoT (Internet of Things) is the future of the B2B
  digital platforms. Our exclusive customised
  solutions make it possible for industries to
  analyse and distribute the data in an
  approachable way.
• Artificial Intelligence (AI) enabled solutions
  help improve the quantity and quality of leads
  generated by converting huge amounts of customer
  data into actionable insight.
• From chatbots to predictive analysis to
  extra-precise targeting for content delivery
  across multiple interaction points Interics
  IN-DIGITAL harnesses these evolving technologies
  to expand your audience, pinpoint your leads and
  optimise digital marketing efforts.

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ABOUT INTERICS IN-DIGITAL

• Interics In-Digital is a full services digital
  marketing company with special experience working
  for B2B clients.
• Uses a customised combination of Content Strategy
  for digital marketing, Social Media Strategy,
  Digital Advertising, Website Design, Email
  marketing, SEO and more.
• Tailors digital marketing solutions for powerful
  digital brand experience and high-quality lead
  generation.
• A top advertising agency in India, Interics is
  well-known as an experienced brand consultancy in
  India, brand launch agency, social media
  marketing agency and website designing company in
  India.

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Connect with us

• 91 8744819236
• www.intericsdesigns.com www.intericsdigital.co
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