5 DIGITAL MARKETING TRENDS FOR 2021

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5 DIGITAL MARKETING TRENDS FOR 2021
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Artificial Intelligence
If you havent realized it, the dominance of
artificial intelligence (AI) is here. It will be
at the heart of global business and industries in
the future- and it is already taking over jobs.
For instance, Microsoft and Uber use Knightscope
K5 robots to patrol parking lots and outdoor
areas to predict and prevent crimes. These robots
can read license plates, report suspicious
activity and collect data to report owners.
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Programmatic Advertising
Programmatic advertising is something new that
digital marketing agency Los Angeles is using. It
is using AI to automate ad buying so you can
target particular audiences. Real time bidding,
for instance, is a type of programmatic ad
buying. This automation is much more efficient
and fast, which means higher conversions and low
customer acquisition cost
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Chatbots
Chatbots will continue to be an important part of
digital marketing in 2021. This AI based
technology users instant messaging to chat in
real-time, day or night, with your customers or
site visitors. Many brands are already using
chatbot technology, including rideshare brand
Lyft. Their chatbot will let you know the current
location of the driver.
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Conversational Marketing
With all talk about chatbots, the reality of
modern marketing becomes quite clear, it is more
conversational. People want it that way, and so
brands are reacting. When consumers have a
question, 82 want an immediate response.
Conversational marketing facilitates a
one-to-one, real time connection marketers and
customers.
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Video Marketing
Video marketing is popular type of digital
marketing Los Angeles and it is likely to remain
popular for the next 5-10 years. These numbers
show the importance of incorporating video in
digital marketing strategies in 2021. Video is by
far the most popular way customers want to learn
about products. There are different ways of
driving higher engagement with your video
marketing.
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