Top digital marketing trends in 2021

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TOP DIGITAL MARKETING TRENDS IN 2021
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TRENDS TO LOOK OUT FOR

• Artificial intelligence AI has the ability to
  recognize patterns and buying behavior of a
  customer online. It can collect data from social
  media platforms, blogs and websites to understand
  how customer finds the business, product or a
  service.
• Chatbots Chatbots usage in digital marketing can
  cut back on operating costs of an organization.
  It can be integrated with websites, social media
  pages etc. the main advantage of chatbots are
  247 availability and cost of operation.
• Visual search This can take the marketing
  experience to a whole new level for the customer.
  Example of these tools are Pinterest lens, Google
  lens, Cam find rather than putting your query
  into the search bar customer can search with the
  means of just pictures and look at the exact the
  same product.

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• Semantic keyword research To stay relevant in
  this fast changing internet world a marketer has
  to put the needs of the audience primary and his
  promotion targets secondary. User intent is
  search intent or keyword intent, it tells the
  marketer the end goal of the user.
• Social media marketing If your brand needs to
  survive in the world of organic social media in
  2021 it is believed that humanization of the
  brand is necessary. The major trends in Social
  media marketing in 2021 Instagram likes, Facebook
  watch, Reels, IGTV, LinkedIn videos.
• Voice search Voice search activated search
  engines continue to be hot-sellers in todays
  market industry. Due to the heavy dependence of
  consumers on these search engines it has changed
  the meaning and form of keyword use in the
  industry.
• If marketers follow these top digital marketing
  trends in 2021 in todays environment they can go
  leaps and bounds further than their existing
  competition in terms of innovation and futuristic
  approach towards marketing.

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