https://www.scribd.com/presentation/514648405/What-is-SEO-and-How-Does-Search-Engine-Optimization-Work

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What is SEO and how does Search engine
optimization work?

• Search enQine optimization is the most asked
  and looked for services by brands from
  any diQital marketing company. SEO services
  in Hyderabad are so much in demand due to
  their work and people's belief in the
  activities or strategies under it. But do all of
  us really know what SEO actually is and how
  it works? I don't think we do! The spread and
  use of digital marketing have spread
  rapidly and this is the sole reason that people
  know a bit about SEO. They know things like
  google ranking, the importance of it,
  keywords, Competitor keywords, and its effects,
  etc. But do we really know what SEO is? Search
  engine optimization is a wider category with
  a lot of subcategories and today we are going
  to attempt to clear this bit briefly.
• Seo stands for search engine optimization
  and it is a part of numerous other
  digital marketing strategies that a digital
  marketing company or a digital marketing agency
  uses to increase the growth of a brand or
  business on any digital platform. With the
  increase in digital marketing services people
  understood the importance of making a
  presence in the digital platform and also how
  it may affect their business. With brands
  developing websites and trying to give
  viewers or customers a virtual space to
  explore their collections and products to figure
  out whether the product they are looking for is
  available with a particular brand or not.
  Thinking so much about the customers but
  how would customers know this if the brand
  and this information would be in front of
  the customers? This is where the SEO and SEO
  company in Hyderabad comes into the picture.
  SEO activities increase your google search
  ranking. To make it even more simple, let me put
  it this way, whenever we search for a product or
  service online we see many different links
  popping up and that too these links are
  not restricted to just one single page but
  multiple pages more than 12 pages with
  numerous links. Th ese links are the website
  links which the google search engine brings
  to you if the keywords used by brands and
  typed by buyers match. However, as buyers, we
  think and strongly believe that the links on
  the first page or to be more truthful, the
  links that are first, second and third are more
  credible and legitimate. So here SEO plays its
  role, with various strategies and tools,
  competitor keyword analysis, SEO blogging,
  uploading write-ups on third party websites,
  and linking different product websites to
  theirs, they try hard to bring your website on
  the top. When your brand website is on the top,
  you are easily visible to your customers.
• SEO strategies are basically categorized into
  two brackets
• On-page SEO All the activities that happen on
  the website to increase your Google or search
  engine ranking is called on-page SEO
• Off-page SEO All the activities that happen
  at the back end or off the website to
  increase your Google or search engine ranking is
  called off-page SEO.
• Both the brackets or options work with different
  strategies for one simple and same goal to
  increase your ranking. On-page, optimization
  includes making a website user-friendly,
  responsive, fast, and

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combining every possible element that
engages the customers or viewers and they
stick to the website. Off-page is more
concerned with the technicalities and back end
links etc necessary for the smooth running and
functioning of the website. How it works So
search engines have bots that are called
spiders. These bots collect information from
your website, from everything that you do like
links, biogs, keywords, etc, and knows and link
the right time to show your website to the
searcher. For example, if you have used a
keyword called "rich cocoa chocolate" and the
searcher searches "best rich cocoa chocolate
near me" your website appears to them as the
keyword you have used in your website matches
the need of the searcher. So this is how it works
briefly. We must always remember that it
is a computer or robot and not human
beings, hence work on technicalities and that
needs to take care of rightly. So now that you
know about SEO, its importance, and a little bit
of its work, don't you think you should get it
done for your brand website too? Don't wait,
just get it done from the best SEO Company
in Hyderabad!