World wide web (www)

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World wide web (www)

Inventor Tim Berners-Lee
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Index

• What is SEO?
• Industry Research
• SEO Process
• Technical aspects of SEO
• Social Media - MySpace Optimization
• Measuring SEO success
• SEO Tools

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What is Search Engine Optimization (SEO)?

• Search Engine Optimization (SEO) is the process
  of improving the visibility of a website or a web
  page in search engines via the "natural" or
  "organic" search results with your targeted
  keywords.
• The leading search engines, Google, Yahoo! and
  Microsoft (bing), use crawlers to find pages for
  their algorithmic search results.

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Search Engine Market Share (March
2011)

• Global
• Google 84.72
• Yahoo 6.42
• Baidu 3.67
• Bing 3.14
• Ask.com 0.56
• Other 0.49

• United States
• Google 83.58
• Yahoo 9.13
• Bing 5.38
• Ask.com 0.79
• Other 1.12
• Source by seoMoz 2010

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Industry Research Who gets the clicks?
Organic Clicks vs Paid Clicks
Source Enquiro, 2010
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Inside Google's Secret Search Algorithm
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SEO PROCESS
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Technical seo

• Comprehensive Website Analysis
• Keyword Research and Analysis.
• Baseline Ranking report.
• Competitive analysis in Search Engines.
• Content Analysis SEO Copywriting.
• Analysis of URL structure information
  architecture.
• Analysis of internal linking.
• Analysis of source code and page layout.
• Code validation.
• Link Popularity Analysis.

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Technical SEO - Source Code
Title Tag
Meta data
Javascript
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Social Media - MySpace Optimization
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MySpace social media Marketing and Optimization

• Getting more targeted friends (sort by
  demographic criteria).
• Leaving friends comments.
• Profile Customization.
• Sending Bulletins.
• Sending mass private messages (with banner ad).
• Writing keyword-rich content with outbound links
  containing keyword-rich anchor text.
• Getting inbound links from websites not on the
  MySpace domain.

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SEM/SEO/SMO
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Measuring SEO success

• Keyword Ranking.
• Website Traffic.
• Increase in "Share of Traffic" per keyword.
• Increased Revenue/keyword.
• Increase in Impressions ( good for Publishers to
  show advertisers).
• Lower dependence on Paid Search.
• Lowering the cost per acquisition.

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SEO Toolbox
The tool is only as good as the people
that use it.
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question
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