What is a Sales Funnel ?

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What is a Sales Funnel ?
What is a Sales Funnel ? In this blog post we
will talk about No 1 Question on every digital
marketers mind i. e what is a sales funnel
how does it work and how do you create one ?
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Websites has Very Low Conversion
Most of the business owners , marketers are
putting their effort on building a website for
their products and services , unfortunately
websites dont help you make sales online , its
just good enough to share information on your
products services . Because when we land on a
website think about it you see information you
see contact about us maybe you see some products
maybe you see some reviews but its not selling
you anything the website isnt urging you to buy
something and actively you know interacting with
you in a sales process whereas a sales funnel
does . .Sales Funnels Leads to Higher
Conversion lets get right into what is a sales
funnel , a sales funnel is something that takes a
visitor or a potential client through a selling
process online so that means that everything
that happens throughout the sales process is
happening online . So weve all been through a
funnel online probably maybe some of you havent
even realized it but it typically starts when you
opt in to a form you put a name email you
subscribe to a newsletter or you subscribe to get
something for free that youre interested in
that is the beginning of a sales funnel so you
were funneled. Lead Magnet Funnel So your
typical sales funnel cld be lead magnet i.e
create information pdf and give it away for free
in exchange of their email id . You can attract
loads of traffic with your lead magnet and get
potential visitors inside your sales funnel from
the top and get them through your products
landing page which shares benefits and features
and excite them to make the purchase .
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Lead Generation Funnel
Couple of examples of some sales funnels that you
may use in your future or could be helpful to
your business and the first one is selling a
product so any type of product this could be a
digital product physical product and event you
want to sell , funnels can be created for any
kind of sales .
Next type of funnel is called lead generation so
its not necessarily to like sell a product or
you know make a sale right away but its to
generate leads to build your email list and to
build your brand so the idea is you generate
leads you collect their emails and you email
them later and sell to them later the next type
of funnel is you know bring people to your
location . Webinar Funnel There are funnels that
will attract people and lead them to your actual
business location so this works well obviously
for local businesses lets say and of course
theres webinar funnels will people watch a
webinar and theyre usually longer and at the
end of the webinar you sell them to maybe a
higher ticket price product and also theres a
survey webinar which is very popular where it
starts with a four page survey and in order to
get the results of that survey they have to
enter in their name and email . Offline Sales
Funnel Lets talk about a sales funnel which we
all have experienced , you are driving and you
see a hoarding of McDonalds , you are hungry and
get in the drive thru of McDonalds , you order a
burger and the sales guy offers you a combo of
fries coke with little additional cost . This
is an example of upsell in the funnel , as
Mcdonalds will not make money by just selling
burgers as their advertising cost is so high ,
when they sell combo they make profits . These
were just some of the examples of Sales Funnels ,
we will share more information in our next blog
post .
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Sales Funnel Builder
Best part about sales funnels , they are very
easy to make and deploy , you dont need to know
coding or other technical stuff to make one
. Most of the sales funnels builder platforms
have ready made templates , you just need to put
in your text and images and you are ready to
deploy . Have shared the link below for one of
the leading sales funnels builder platform ,
check this platform in action by clicking this
link . Check out one of our blog post on Lead
Generation