Buliding an effective b2b lead generation funnel

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A Performance Marketing Company !
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www.thesalesbridge.com
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SALESBRIDGE
A Performance Marketing Company !
ustomer
First and foremost, you have to define your ICP
to make an effective lead generation funnel. Know
who you are targeting and whether it's a specific
industry, company size, or geographic
location. With the right ICP, you would know that
efforts are going on with the people who will
actually convert and bring you a result in the
future.
www.thesalesbridge.com
3
\trazt
SALESBRIDGE A Performance Marketing Company !
ic ontent
ete
Drive traffic to the top of the funnel. Now, this
typically involves creating relevant,
high-quality content, for example, through blog
posts, eBooks, white papers, webinars, in order
to identify the pain point of your prospect. SEO
and paid advertising then amplify this relevant
content so the right audience may find it.
www.thesalesbridge.com
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SALESBRIDGE
A Performance Marketing Company !
urture s wit You want to capture the leads and
then nurture them by creating automated email
sequences that provide value and relevant
content. A good email campaign should be able to
guide prospects through the decision-making
process, answer questions, and build trust.
Segment your leads based on behaviour to deliver
fhe most relevant messaging for them.
www.thesalesbridge.com
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conn
A Performance Marketing Company !
Not all leads are created equal. Use lead scoring
to assess the readiness of leads based on their
action and interaction with your content. You can
streamline interactions and prioritize leads by
assigning scores to various interactions such as
downloads, email opens, and visits on your
website, while continuing to nurture less-engaged
prospects.
www.thesalesbridge.com
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SALESBRIDGE A Performance Marketing Company !
ose I
ement

• Once the lead is considered sales-ready, provide
  your sales team with the necessary tools and
  information to close the deal. Provide them with
  ctear insights into each lead's behaviour and
  history to create personalized outreach. Use CRM
  tools to track communication, follow-ups, and
  engagement, allowing the sales team to take a
  more strategic approach in closing high-quatity
  leads

www.thesalesbridge.com
7
SALESBRIDGE
A Performance Marketinq Company !
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