All About Personal Branding | Pixhance (1)

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All About Personal Branding
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What Is Personal Branding
Personal branding refers to the process of
establishing your public persona for your target
audience. It involves carefully and accurately
communicating your values, beliefs, goals, and
purpose. Think about some of the biggest brands'
public images. Nike, for instance, has built a
brand around celebrating athletes, creating
high- performance products, and supporting
consumers who want to live active lifestyles.
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Need
Taking control of your personal brand, on the
other hand, puts you in the driver's seat. You
get to control the narrative and show your
audience what you want them to see.
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Benefits
Stronger
Leverage
Online Visibility

• When you engage in personal branding, you
  automatically become more accessible and more
  visible to your online audience. People can
  find you with a simple Google search or
  interact with you on your various marketing
  channels.

As you grow your online brand, you'll develop an
ever-growing network of people in your
industry, potential customers, and existing
customers. This network can become a huge asset
when it comes to growing your business.
Your personal brand can benefit your business
brand and vice versa. While they are two
distinct entities, they will intersect naturally
because you are in charge of your business.
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