Title: Why Every Salesperson Needs a Personal Brand
1Why Every
Salesperson Needs
A Personal Brand
Those who aspire to flourish in the medical or
pharmaceutical sales industry must understand the
importance of building their own personal brand.
To prove their capabilities as sales reps they
first have to learn to sell themselves. Here's
why...
2Social Media Is A Force To Reckon With
2
1
Researchers reveal that
It is estimated that over
7 out of 10 Americans
2.5 billion
people in the world use social media to exchange
information and expand their network.
use social networking sites to connect with each
other.
34
3
Most social networking sites are known to support
business-like branding
Experts say,
especially LinkedIn
Getting noticed on social media both personally
and professionally gives a great boost to one's
personal brand.
the most professionally used platform.
5
Nowadays, recruiters and talent acquisition
managers make it a point to browse potential
candidates' LinkedIn pages before hiring them.
4Social Media Heavyweights
Facebook
Instagram
LinkedIn
Twitter
5How They Can Be Used Effectively
2
1
Getting involved in industry related discussions
is important
Sales reps must first create their very own
business or brand pages across social networking
sites, in addition to their personal pages.
- Interacting with peers
- Sharing relevant content
- Putting forth ideas opinions
- Creating original content
3
It is better to first talk about professional
aspirations and start networking on LinkedIn
before going on to the other sites.
6It Is Wise To Be Cautious
Professionals must be careful with the terms they
use for self-promotion (such as 'expert') on
their social media pages.
1
Leaders say that when anyone puts in passion,
hard work and dedication to attain personal
goals, recognition follows automatically.
2
All medical and pharmaceutical salespersons must
remember that they first have to accomplish
something to be able to justify their claims on
social media.
3
7It Is Wise To Be Cautious
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