Not all Tattoo Removal is Created Equal

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Not all Tattoo Removal is Created Equal
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• Tattoos are becoming a more and more prevalent
  trend in our society. Over 1 in 3 people between
  the ages of 18-25 have at least one tattoo
  according to a published Pew Research Center
  study. With this rise in the number of younger
  people getting tattooed, its not surprising that
  the increase in demand to remove no longer wanted
  tattoos continues to rise. The expectation is
  that tattoo removal will grow 12.7 over the next
  5 years. A traditionally painful procedure, with
  risks of hypopigmentation, burns, and blisters
  many are still hesitant to invest in erasing
  their ink.

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In comes Discovery Pico.

• The Discovery Pico, a product of Quanta System,
  is designed for the utmost precision, patient
  experience, and results manufactured alongside
  the same lasers used to clean the Vatican, cut De
  Beers Diamonds, and shape parts for Ferrari. At
  Cartessa Aesthetics we pride ourselves in
  providing best-in-class technology, and weve
  found that with the Discovery Pico and our
  exclusive relationship with Quanta System.

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So How Does it Work, and Why is It Different?

• Power The Discovery Pico is fast, powerful, and
  effective results can be seen after just one
  treatment. Equipped with three true laser
  wavelengths (KTP, Ruby, NdYag) and four emission
  modes, the Discovery Pico can treat tattoos of
  ALL COLORS (even the lightest greens and aquas)
  safely on all skin types. This is a big advantage.

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• With its short pulse durations and high peak
  power, the Discovery Pico generates a pure
  photo-acoustic effect that can shatter the
  deepest of skin pigments without damaging
  surrounding tissue. Not only does this benefit
  patients by decreasing surrounding thermal
  damage, this allows for a faster and effective
  way to remove tattoos on all skin types. Simply
  put, a better patient experience for all with an
  increased likelihood to see a treatment series
  through.

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• But as much as we wish patient experience was the
  only determining factor when selecting new
  devices, we cant ignore the whats best for YOUR
  aesthetic business.

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• The Discovery Pico is not just a best-in-class
  tattoo removal machine. The three true lasers and
  emission modes on the Discovery series and the
  ability to add IPL, erbium, and fractionated
  handpiece allows your practice to effectively
  treat wrinkles, fine-lines, acne scars, vascular
  lesions, as well as unwanted hair. One device
  capable of providing numerous treatments is an
  efficient way to meet your patient demands
  without sacrificing treatment efficacy.

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• At the end of the day, we know that the largest
  contributing factor to what keeps patients
  returning to your practice is YOU! Receiving an
  effective, comfortable, treatment from a
  practitioner in which you trust is an invaluable
  experience. The Discovery Pico can help you
  advocate for a more enjoyable and worthwhile
  Tattoo Removal treatment for your patients.

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• Consider these best practices to Maximize ROI and
  Bring More Tattoo Removal Patients Through Your
  Practice doors
• 1. Seeing is Believing
• Social Media provides us with a unique
  opportunity to showcase our results. Sharing
  before and after photos with current and
  prospective patients is a great way to increase
  your practices Tattoo Removal treatments.

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• 2. Peer Reviews
• Gathering patient testimonials is a great way to
  increase the number of Discovery Pico treatments
  performed in your practice. Encourage your
  patients to give reviews on sites like Real Self
  and offer testimonials for your website.

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• 3. Word of Mouth
• Incorporating a patient reward system is an
  excellent way to encourage patients to refer a
  friend or family member for a Discovery Pico
  treatment. Cartessa customers can access
  preferred pricing with several reward platforms.

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• 4. Open House
• Set time aside to allow prospective patients to
  come learn about Discovery Pico treatments.
  Often, a simple live QA can be beneficial to
  adding patients to your practice for both the
  treatment the event is for, and for pre-existing
  treatments.

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• 5. Educate Your Patients
• In-office marketing pieces and your staff are key
  to uncovering what other treatments your patients
  may be interested in. An injectable patient may
  have a tattoo they have been thinking about
  removing but dont know their options.