5 Smart Google SEO Tips For 2021

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5 Smart Google SEO Tips For 2021
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Favicon Optimization

• First, Favicon Optimization
• Google displays Favicons in mobile search
  results, and they can influence your
  click-through rate if they're high contrast, if
  they're visible or not visible.
• Having a good Favicon can make a few percentage
  points difference, very minor, but it does make a
  difference if you can get it right.

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Breadcrumb Optimization

• While SEO Agency in New York optimizing our
  favicons, let's take a look at breadcrumb
  optimization. Google displays breadcrumbs in both
  desktop and
• mobile search results. 
• The best way to do that, make sure that you have
  breadcrumbs
• actually on your page with links, that you're
  using schema mark-up.
• Ideally, it would match your URL structure, but
  that isn't always necessary. So a great
  breadcrumb optimization audit. 

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Numbers in Titles

• Along with meta descriptions, titles. Just shared
  a study recently
• showing that dates added to titles increased
  rankings for a
• particular brand. Numbers are generally one thing
  that I always test in title tags that usually
  produce pretty consistent results.
• , dates in title tags are often a winner, January
  2021.
• Don't be spammy about it. Don't include it if it
  doesn't make sense and don't fake it. But if you
  can include a number, it will often
• increase your click-through rate for any given
  query.

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Meta Descriptions

• Let's optimize those meta descriptions. This is
  so old-school SEO. But a recent study shows that
  30 of websites don't even use meta descriptions.
  
• Now that's understandable because another study
  shows that 70 of the time, Google will rewrite
  the meta description, usually because it's not
  using the keywords that the user is searching
  for.
• But if we write a well-crafted meta description,
  it can compel users to click, and that means
  using keyword-rich descriptions that people are
  actually searching for, so when Google does use
  your meta description, it's encouraging those
  clicks and acting as marketing copy for your
  website.

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ltTitlegt Boilerplate

• How about doing a boilerplate audit for your
  title tag? What's boilerplate? Boilerplate are
  the parts of your title tag that repeat every
  single time.
• For example, here at Moz, we put Moz our brand
  name at the end of every title tag. We used to
  put "Whiteboard Friday" at the end of every
  Whiteboard Friday until we tested it and found
  out that we actually got more clicks and higher
  rankings when we removed it. So boilerplate, you
  want your titles to be unique, provide unique
  value. So I would encourage you to experiment
  with your boilerplate and see if removing it
  actually increases your rankings.