How Google Analytics Optimize your Website UX & UI? - PowerPoint PPT Presentation

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How Google Analytics Optimize your Website UX & UI?

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Google Analytics essentially addresses the website visitors & users who reach your website & interact with your website content, goods & services. Google Analytics represents the marketing data associated with your website users & suggest you for your website designing & development decisions from time to time. Website designing & development contributes to website UI & UX. You create them for user convenience & utility. Read more on – PowerPoint PPT presentation

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Title: How Google Analytics Optimize your Website UX & UI?


1
How Google Analytics Optimize your Website UX
UI?
Google Analytics essentially addresses the
website visitors users who reach your website
interact with your website content, goods
services. Google Analytics represents the
marketing data associated with your website
users suggest you for your website designing
development decisions from time to time. Website
designing development contributes to website
UI UX. You create them for user convenience
utility. In fact, website marketing is also
practiced to impress website users search
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engine crawlers together. So, whatever you
initiate as your business offering needs to
attract user attention convenience for better
outcomes. You have invested a portion of your
money time offering your products services
online. Hence youre advised to draw out a
considerable ROI from it. When you understand
the user perception with respect to your website
functionality and assets, you can easily decide
on their respective alteration, rectification
modification for better performance. In this
post, wed like to introduce the varied benefits
advantages of using Google Analytics for
enhanced UX UI analysis on your
website. Marketing research helps you different
ways figure out your designing opportunities. It
inspires you to come up with a development
solution for user benefits. You can enlarge your
knowledge experience regarding such topics
through collaborating with SFWP Experts our
associated designing experts. Were from San
Francisco weve got hands-on experience
supporting your Custom Coded WordPress Design
Development concerns for improved
performance! About Google Analytics The origin
of Google Analytics dates back to November 2005
when the company acquired a web statistics
inspection program called Urchin. Since then
Google Analytics has undergone various
modifications improvements to provide for the
webmaster convenience. The program assists
website owners, designers builders to analyze
the user behavior with respect to the website
content structure overall layout. The users
dont say anything but share their experiences
through actions reviews on external
sources. We can study such actions consistently
to make essential alterations to our website
structure. However, it is not mandatory that you
only make unnecessary alterations in your
website design development. The user demands
could sometimes be illogical unrealistic.
Moreover, youve got a
3
  • specified website category to maintain over time
    so you better execute your decisions smartly.
  • The foremost advantages of using these analytics
    data for your website UX UI are mentioned
    below
  • You can easily introduce your innovative ideas in
    the future in the long run
  • Improve your functional relationships with the
    users visitors
  • Gain online reputation appreciation from users
    through online reviews rating
  • Improve the overall usability performance of
    your website
  • Get inspiration for learning existing market
    trends user behavior for web presence
  • Additionally, you can decide on improving your
    communication with target consumers through
    social media messaging marketing techniques.
    This will help you get into a personalized
    conversation with users so that you can shoot
    down your major web designing development
    drawbacks!!
  • Suggested Google Analytics Techniques for
    Optimizing Website UI UX
  • The standard version of Google Analytics is free
    to use can be considered as a fine web
    analytics tool if you have just started with your
    website. There are other tools as well, for
    example, Ahrefs Site Explorer, SEMruch, Uber
    Suggest, etc for added information about the user
    perception. Website analytics is a part of
    market research that you have to conduct
    frequently to know about your website performance
    from the users point of view.
  • Things dont work the way they used to in case of
    traditional marketing, buying selling. On the
    internet, people are usually concerned about
    different cyber threats that can affect their
    system their own websites too.

4
  • Hence, they exhibit different behaviors with
    respect to the UX UI of your website. They
    usually consider a website speed to be a notable
    factor for their purchase decisions. Moreover,
    website speed retain them to go through your
    website information.
  • All these factors collectively contribute to 3
    essential approaches Google Analytics offer you
    to enhance your website UI UX and consequently
    intensify your relationship with website
    visitors. Lets see how
  • Make use of Events for User Interaction
  • First fo all we need to understand the meaning of
    events. Google Analytics consists certain code
    snippets to specify the sort of website analytics
    research youre going to conduct. Thats why
    digital marketers are often interested in
    requesting your to change them for better
    research. Following these codes they can track
    pageviews on the website by default. Suppose
    youre the digital marketing expert youre
    supposed to track additional user actions like
    form submissions button clicks, etc, you have
    to create a separate event in Google Analytics
    to record relative user actions.
  • Hence these events are special snippet codes to
    can add to your Google Analytics results pages
    to identify additional information about the user
    behavior on your website. Heres a short version
    of the event code you can embed in this context
  • ga(send, event, event category, event
    action, event label)
  • After applying the code youll be able to preview
    the the event as per your prerequisites
    regarding user behavior. Just go to the
    Behavior section, then jump to Events
    proceed to Top Events Report. Add specified
    functions like page view, engagement, or user
    interactions, etc for custom results.
  • Scroll Down Events

5
Another important code you can imply is for
scroll down tracking. However, you have to
specify the kind of website content structure
layout youre going to provide your website
users. Its not important that you stick to a
specific style expact the users to act
accordingly. Some of them like the pagination
concept where others go for load more sort of web
page designs. However, scrolling infinitely also
address the user interest for your website
information essentially. Decide on a specified
percentage of scrolling depth you want to offer
your website visitors study their reaction. Go
to the scroll depth trigger in the Google Tag
Manager to set up your website analytics
strategy. Thats something you need to
experiment on Google Analytics alone. It
requires a market research trait experience to
generate corresponding results for better
website performance. If you focus on website
designing development operations you can
probably go through a complicated workflow.
Hence we suggest you to approach SFWP Experts for
better outcome of your website analytics
research. You can reach out our experienced
Custom Website Designier Developers for
effective assistance support! 3. Time
Tracking Facility Google Analytics also
facilitates another important aspect of your
website analytics i.e., the time user preferes
to spend on your target website pages.
Accumutale your cornerstone content URLs and link
them to your website analytics operations. A
cornerstone content thats not able to acquire a
user engagement worthy enough to cater a longer
dwell time is not a prefered cornerstone
content. Hence you have to make changes to your
website content database following the Google
Analytics Results if not favourable. The famoust
Google Analytics Metric called Average Sessions
Duration essentially measures the time period a
user spends on a specified web page you need to
target.
6
Final Thoughts Marketing research is an
indivisible part of website building as it
requires you to promote whatever youre suppose
to create through your web designing
development skills. Therefore, experts suggest
you to approach additional support if you aspire
to initiate a giant project. You can consult our
renowned Custom WordPress Designing Experts
Marketing Specialists for better utilization of
your business plans create a fine online
impression before the users search engine bots.
Just share your concern with us!! Contact
Details 213-277-9177 la_at_sfwpexperts.com Visit
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