Primary Differences Between Google Analytics and Google Webmasters Tools - PowerPoint PPT Presentation

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Primary Differences Between Google Analytics and Google Webmasters Tools

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Google Webmaster and Google Analytics Tools are just two of the over one hundred tools, services, and products offered by Google to help webmasters, website owners, and digital marketers who offer professional SEO services analyze how the website is doing. – PowerPoint PPT presentation

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Title: Primary Differences Between Google Analytics and Google Webmasters Tools


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Primary Differences Between Google
Analytics and Google Webmasters Tools
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  • A lot of you may have already heard about Google
    Webmaster and Google Analytics Tools. But I bet,
    some people are still confused about these two
    tools and some other people do not have an idea
    about their differences. In this post, I will
    sharing with you some differences between Google
    Webmaster and Google Analytics Tools.
  • To start, let us first know what these two tools
    are all about.

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  • Google Webmaster Tools
  • Google Webmaster is a free tool that helps you
    know how to optimize your website. It gives you
    all the information that you need to know about
    what is exactly going on within your website. It
    provides you with a clear picture about how
    search engines like Google see your website.

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  • It also reveals the following details
  • Blocked URLS Crawl Errors
  • HTML errors Search Queries
  • Fetch as Google Malware
  • Links
  • Google Webmaster tools will not only show you
    reports about different problems or errors on
    your website, it can also be used to fix them and
    to know the best way to improve your site's
    visibility on search engines.

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  • Google Analytics Tools
  • Google analytics is yet another free tool that
    you can integrate with the other products offered
    by Google like AdWords Adsense, and Google. It
    is just one of the most popular web analytics
    applications used by digital marketers around the
    world who offer professional SEO services. It
    gives you information about full website
    statistics that focus mainly on website traffic.

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  • It shows the following information
  • Visitor Reports
  • Details of Keywords
  • Web traffic Reports
  • Content
  • Conversion rates

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  • The visitor report lets you know the total number
    of people who visited your site, together with
    the breakdown of the number of both first time
    visitors and returning visitors. It also provides
    information about the average number of pages
    your visitors view, the most popular content or
    pages on your website, how much time your
    visitors spend on your website, and where they
    came or their geographical location.
  • Google analytics also shows reports about the
    number of people who landed on your website but
    had quickly left. Through Google Analytics Tools
    you can easily measure your site's conversion
    rate and bounce rate.

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  • Final words
  • Google Webmaster and Google Analytics Tools may
    have various differences. But the simplest way to
    differentiate these two power tools is this
    Google Analytics tells you how your visitors
    interact with your website while Google Webmaster
    gives you an idea about how search engines like
    Google interact with your website.
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