Google Analytics 4 - An Introduction

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Google Analytics 4 Your Path to Smarter
Decisions
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T O D A Y S A G E N D A
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What is GA4? Whats new? Whats Different?
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What is Google Analytics 4 (GA4)?
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Google Analytics 4 (GA4) is the latest version of
Google's web analytics platform. It is designed
to help businesses and website owners track and
analyze user interactions with their websites and
apps.
Automatically tracks certain events
Combines data from both apps and websites
New reporting tools
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KEY FEATURES OF GA4
Cross- Platform Tracking GA4 unifies
user behavior tracking across various
digital platforms, including websites and
mobile apps, to offer a comprehensive view
of user interactions.
Improved E- commerce Tracking GA4 simplifies
the tracking and optimization of online sales and
conversions with advanced e- commerce
tracking features.
Enhanced User Privacy GA4 prioritizes
privacy and provides features that aid website
owners in complying with data protection regulatio
ns such as GDPR and CCPA.
Event Tracking GA4 places a strong emphasis on
event- based tracking, allowing you to monitor
user interactions such as pageviews,
clicks, video views, and more.
Predictive Metrics GA4 utilizes
machine learning and predictive metrics to
provide businesses with insights into future user
behavior and trends, enabling data- driven
decision- making.
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EVENT TRACKING
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WHAT ARE EVENTS? Events track user
engagement beyond pageviews by measuring
various user interactions or actions on your
website or app, such as clicks, form
submissions, video plays, downloads, and page
scrolling.
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Events Component
1 EVENT CATEGORY
Describes the type or category of the event
(e.g., "Button Click," "Form Submission").
2 EVENT ACTION
Specifies the specific action that occurred
within the category (e.g., "Add to Cart," "Play
Video").
3 EVENT LABEL
Provides additional context or details about the
event (e.g., the name of the button clicked).
4 EVENT VALUE
Numeric value associated with the event, useful
for tracking monetary values or quantities.
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BENEFITS OF EVENT TRACKING IN GA4
01 OPTIMIZING
USER EXPERIENCE Tracking user events allows for
identifying engaging components and areas
for improvement in the user experience, resulting
in enhanced user engagement and a more
intuitive experience.
02 MEASURING CONVERSION
ACTIONS Tracking events is crucial to measure
and analyze conversion actions like purchases,
form submissions, and newsletter
sign-ups, allowing for the evaluation of
conversion funnel efficacy.
03 PREDICTIVE ANALYTICS GA4
incorporates machine learning and
predictive metrics to provide insights into
future user behavior based on event data,
enabling proactive planning and optimization of
strategies.
04 VIDEO ENGAGEMENT ANALYSIS T
racking website or app events for video
content, such as plays, pauses, and completions,
provides engagement insights that can be used to
enhance the content.
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CROSS-PLATFORM TRACKING
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CROSS-PLATFORM TRACKING Cross-platform tracking
is a feature that allows you to monitor and
analyze user interactions and behavior across
various digital platforms and devices. It
enables you to connect user data across
websites, mobile apps, and other digital
properties.
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BENEFIT OF CROSS PLATFORM TRACKING IN GA4
Tracking Multiple Platforms With GA4, you can
track user interactions across a wide range of
digital platforms, including websites, apps etc
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User-Centric Tracking It focuses on
understanding the behavior of individual users
rather than just sessions or visits.
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Enhanced User Journey Insights Cross-platform
tracking provides insights into how users move
between platforms and devices
Enhanced User Journey Insights Cross-platform
tracking provides insights into how users move
between platforms and devices
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Multi-Device User Insights As users often switch
between devices and platforms, cross-platform
tracking provides valuable insights into
multi-device usage patterns.
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ENHANCES USER PRIVACY
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ENHANCES USER PRIVACY Google Analytics 4
(GA4) places a strong emphasis on user privacy
and data protection, and it incorporates
several features and practices to enhance user
privacy compared to its predecessor, Universal
Analytics.
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User Privacy
1 DATA RETENTION CONTROLS
GA4 allows you to set data retention controls for
user data. You can choose how long data is stored
in your GA4 property, with options ranging from 2
days to indefinite retention.
2 OPT-OUT FEATURES
Users who want to opt out of being tracked can do
so via browser settings or mobile app settings.
This respects users' choices regarding data
collection.
3 ENHANCED MEASUREMENT
GA4's Enhanced Measurement feature aims to
minimize the need for collecting sensitive user
data directly. It automatically tracks common
user interactions, such as pageviews, scroll
depth etc..
4 CONSENT MODE
Enables website owners to comply with privacy
regulations by customizing data collection based
on user consent. They can configure GA4 to
restrict data collection until users provide
consent.
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PREDICTIVE METRICS
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PREDICTIVE METRICS Predictive metrics
in Google Analytics 4 (GA4) are advanced
analytics features that use machine learning
and statistical modeling to provide insights
into future user behavior and trends based on
historical data.
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Benefits of Predictive Metrics in
GA4 Machine Learning Algorithms GA4 uses
machine learning algorithms to analyze
historical user data and
identify patterns, trends, etc. Custom Predictive
Metrics
GA4 allows businesses to create custom predictive
metrics tailored to their specific goals
and objectives.
Proactive Decision-Making
Predictive metrics empower businesses to make
proactive decisions and strategies.
Privacy-Focused Predictive metrics are designed
with privacy in mind, and they do not rely on
individual user data but rather on aggregated
patterns and trends.
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E-COMMERCE TRACKING
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E-COMMERCE TRACKING Google
Analytics 4 (GA4) offers enhanced e-commerce
tracking capabilities that enable businesses to
effectively monitor and analyze online sales and
transactions on their websites or mobile apps.
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BENEFIT OF E-COMMERCE TRACKING IN GA4
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Enhanced Transaction Tracking GA4 allows you to
track e-commerce transactions, including the
purchase of products, services, or
subscriptions. Product Performance
Analysis GA4 monitors product-related metrics
such as views, clicks, cart additions, and
purchases, enabling identification of popular
products etc.
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Shopping Behavior Analysis It shows how users
move through the e-commerce funnel. You can see
how many users viewed products, added them to the
cart, initiated the checkout procucts, etc.
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Multi-Platform Tracking You can track e-commerce
interactions on websites, mobile apps, and other
digital properties, providing a comprehensive
view of user behavior across platforms.
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