Generate traffic with heatmaps eCommerce business

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01 HEATMAP Build Your Trust in eCommerce
Business Website
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WHAT IS DIFFERENT
Heatmaps play an essential role in optimizing
conversion rates. You cannot apply similar
heatmaps for all your websites.
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Your eCommerce business might be facing some
challenges right now. You may be wondering why?
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DIFFICULTIES YOU CAN
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Your website design might be distracting the
users. The conversion path is perplexing and
confusing.
SOLVE WITH HEATMAPS
The checkout form is challenging to
navigate. CTA buttons are not clearly defined.
You might be giving all the relevant information
above the fold.
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SOLUTIONS FOR YOUR ECOMMERCE BUSINESS WEBSITE
ISSUES
ON-PAGE HEATMAP LOADING Dynamic heatmaps quickly
load on web page and help you see the user
activity on the dynamic elements or content.
SEGMENT YOUR AUDIENCE The main benefit of the
heatmap software is, you can create and apply
segments for your heatmaps.
GET REAL-TIME INSIGHTS Dynamic heatmaps give you
real-time insights into the users behaviour on
the dynamic elements.
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MAKE THE CHECKOUT PROCESS SIMPLE See which
areas of the checkout are problematic for the
users. Maybe users are finding your checkout
process too long. How can you improvise the
process
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REDUCE CART ABANDONMENT
A confusing checkout process can complicate the
process of purchase. It led to the higher cart
abandonment rates. Your checkout process must be
simple, clear, and intuitive. Place your
checkout buttons properly and use the click maps
to check out the clicks on them.
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IMPROVE CHECKOUT PROCESS
PAYMENT OPTIONS
PUT A BACK BUTTON Make it easier for the users
to navigate back and forth between the checkout
process.
AUTOMATE THE PROCESS You can set the address
settings to default to making it easy for the
users to not to fill details.
Be crystal clear
about all the
charges, including
the shipping,
delivery charges.
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Optimize your eCommerce business pages
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Examine how visitors purchase the products View
and analyze as to why your visitors are
purchasing or why they are not purchasing. First
of all, identify the trends as to which
elements are users usually ignoring.
Collect valuable data from your heatmaps. Put
your focus on the areas which are generating
traffic.You can optimize the product
description more.
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COLLECT VALUABLE DATA
Use the scroll map or hover maps to know where
you should place your CTAs,
Adjust your pages according to the trends
shown by the hover maps
Scroll maps will help you
Eliminate all such elements and place the
content which engages well with users.
You can use ab testing to see to implement the
changes in the elements.
see which
parts are not engaging the users well.
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REGULAR WEBSITES V/S ECOMMERCE BUSINESS
WEBSITES
3 Thirdly, there are more distractions and
several links to eCommerce business websites.
2 Secondly, there are lots of alternatives and
choices available for users on such sites as
compared to the normal ones.
1 Firstly, the loading time of the normal
website is 11 seconds. On the other side, it is
seconds for heatmap eCommerce website.
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Difficulties you can solve with heatmaps
4 CTA buttons are not clearly defined.
3 The checkout form is challenging to navigate.
2 The conversion path is perplexing and
confusing.
1 Your website design might be distracting the
users.
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HEATMAPS ARE YOUR GUIDE
I hope the tips would help you in building a
stable trust amongst your customers in their
journey.
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