Significance of UI/UX for an ecommerce site

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Significance of UI/UX for an ecommerce site
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(No Transcript)
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Today is the era of e-commerce. Most products and
services are purchased online. UI is the user
interface which refers to the visual design of
the website. UX stands for user experience. Both
are different from each other. Sites with good UI
and UX leave a better impression and give better
and repeat business than sites with poor UI and
UX. No matter how your good your products and
services our customers will not stay on your site
if the UI and UX are not up to the mark. It is
important to invest in a good UI and UX for your
e-commerce site if you want to impress visitors
as well as generate repeat business.
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If you dont have the necessary expertise and
experience dont try to do it on your own.
Instead, outsource the work to someone reputed to
give quality results. The future of your business
depends on it.
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At times shopping online may be confusing as
well as frustrating. The site should be designed
as such that visitors can easily navigate the
site on their own as well as feel comfortable
shopping. The visual interface should be well
designed as well as organized. If the visitor
should seek information it should be supplied
efficiently as well as effectively. The page
should load quickly. Visitors are likely to
abandon pages that take a long time to load. The
former prefer fast loading sites as nowadays
people either dont have the time or lack the
patience to wait for a page to load. The design
of the website should be responsive such that it
can be easily browsed on all devices particularly
mobile devices.
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The shopping experience should be seamless, easy
to understand, fast and convenient. Many visitors
abandon shopping carts if they find the shopping
and payment process difficult or inconvenient. A
superior UI and UX ramps up the time visitors
spend on a site. If the UI and UX are unique it
will interest and impress visitors resulting in
much more traffic to the site. The target is to
make visitors feel comfortable shopping and to
earn their trust as well as make an emotional
connect. In general, visitors spend very little
time on a site. So the UI /UX Design should be
very catchy.
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The simplicity of use and clear data
presentation will make the shopping experience
convenient and eliminate any ambiguity in the
mind of the visitor.