Creating Better Customer Experiences with Digital Experience Platforms

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DIGITAL EXPERIENCE PLATFORMS
Creating Better Experiences With All-Around
Customer Service
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What are Digital Experience Platforms?
A digital experience platform (DXP) is a system
that tracks the customer journey in a single
dashboard. DXP channels serve as an avenue for
eCommerce brands to deliver personalized content
across various platforms.
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Content Management System vs Digital Experience
Platform
CMS
DXP

• A platform for managing, creating, and tracking
  content on a website or application
• Occupies the backend of a site and pushes content
  to the front-end
• Straightforward and extremely intuitive for
  professionals who want to publish content across
  different devices

• Goes beyond content management
• Works with both content and asset on a larger
  scale, allowing users to push marketing efforts
  even to mediums like billboards, portals, and
  kiosks.
• Good software should be able to 1) launch
  projects, 2) establish intranets, and 3) manage
  multiple sites.

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BENEFITS OF SHIFTING TO DXP PLATFORMS
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SHOULD YOU INVEST IN A DXP?
Ask the following questions

• Do you reach out to customers through a variety
  of platforms?
• Are you mainly a digital brand?
• What type of audience do you create content for
  and reach out to?

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READY TO MOVE TO A DXP?
Talk to us!
info_at_intelegencia.com
(1) 4045319391
/intelegencianalytics
Visit us at intelegencia.com