Digital Transformation and its importance

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Digital Transformation and its importance

• insightinc.co.uk

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What is digital transformation? 
Digital transformation is the process of using
digital technologies to create new - or modify
existing - business processes, culture, and
customer experiences to meet changing business
and market requirements. This reimagining of
business in the digital age is digital
transformation.  It transcends traditional roles
like sales, marketing, and customer service.
Instead, digital transformation begins and ends
with how you think about, and engage with,
customers. As we move from paper to spreadsheets
to smart applications for managing our business,
we have the chance to reimaging how we do
business- how we engage our customers - with
digital technology on our side. That message
comes through loud and clear from seemingly every
keynote, panel discussion, article, or study
related to how businesses can remain competitive
and relevant as the world becomes increasingly
digital.  Digital transformation leverages
technologies to create value and new services for
various stakeholders, innovate and acquire the
capabilities to rapidly adapt to changing
circumstances.
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While digital transformation is predominantly
used in a business context, it also impacts other
organizations such as governments, public sector
agencies, and organizations that are involved in
tackling societal challenges such as pollution
and aging populations by leveraging one or more
of these existing and emerging technologies. Digi
tal transformation is the profound transformation
of business and organizational activities,
processes, competencies, and models to fully
leverage the changes and opportunities of a mix
of digital technologies and their accelerating
impact across society in a strategic and
prioritized way, with present and future shifts
in mind. The four main areas of digital
transformation are process, technology, data, and
organizational change. Whereas the 3 main
components of digital transformation are
rebuilding the operations, rebuilding relations
with customers, and rebuilding procedures.
Digital transformation solving traditional
problems with technology
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1. Customer focus. The first shift moves the
company from being product-focused to being
customer-focused. Companies that are best
prepared for a digital transformation and that
have the best results understand their customers
and have a strong understanding of their wants
and needs. Realizing what is best for the
customer puts things into perspective and helps
prioritize the next steps.   2. Organizational
structure. Digital transformation needs a
transparent culture that embraces change. Break
down the internal silos and get executives and
leaders on board with the new digital
vision.   3. Change management. Many digital
transformations fail because employees dont
support them. People are wired to stay the same
and often struggle with change, even if they see
the potential benefits. The most effective change
management efforts are aligned with the modern,
dynamic business environment.    4.
Transformational leadership. A strong leader can
help employees feel secure during times of
change. Transformational leadership must make
people feel moved to action and part of something
bigger than themselves. That means every
executive and leader plays a critical role in
championing digital change.   5. Technology
decisions. Effective digital transformation
decisions cant be made in a vacuum. An average
of 15 people, half of them in IT, are involved in
most purchase decisions. Leaders need to work
together to represent their various departments
and the overall goals of the company.
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6. Integration. Focusing on data helps integrate
digital solutions into all areas of the company.
The bigger the company, the more complicated the
approach to data. A streamlined data strategy is
required for a successful digital
transformation.   7. Internal customer
experience. Digital transformation plays a huge
role in the internal customer experiencethe
employee experience. Getting employee feedback
and providing consumer-grade technology solutions
greatly empowers employees to provide an amazing
experience.   8. Logistics and supply chain. A
digital transformation isnt effective if it
doesnt improve the speed and reliability with
which customers get their products or services. A
digital approach to logistics and the supply
chain improves efficiency.   9. Data security,
privacy, and ethics. The majority of consumers
believe their data is vulnerable to a data
breach. When updating processes and systems in a
digital transformation, data security should be
front of mind.   10. Evolution of products,
services, and processes. Digital transformation
requires a change in thinking about the delivery
of products and services, and even the products
and services themselves. Modern products are
smarter and delivered in innovative ways.
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• 11. Digitization. Digitizing the business means
  creating seamless integrations between the
  digital and physical stores. Stores like Target
  and Best Buy blur the line between digital and
  retail with great success.
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• 12.  Personalization. Consumers expect
  personalized service. Leverage digital solutions
  to understand customers and provide
  recommendations and experiences that are unique
  to them.
• Importance of Digital Transformation in Business
• Staying ahead of the Competition
• Long Term Returns
• Evolving Customer Expectations
• Rapidly changing pace of digital technology
• Make Better Decision, Faster

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How businesses can switch to Digital
Transformation Many small to large-scale
businesses have switched to digital
transformation. With the right platform one can
easily increase their business. Insight
Internationals is the one platform that provides
first class services and enhances the businesses.
For more information visit https//insightinc.co.u
k/ 
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