COVID lockdown has brought the digital future forward

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COVID lockdown has brought the digital future
forward
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(No Transcript)
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The Novel Coronavirus epidemic that has spread
its tentacles worldwide almost brought business
and the economy to its knees. With no way of
attending office, how are employees supposed to
work? COVID has made an enormous difference in
our lives, and theres no denying it. Well, there
has been one positive impact amongst a few of
this COVID lockdown, that has helped our
civilization move forward and conduct business
even in times of a pandemic. The digital future
that was waiting for us has suddenly been brought
forward. There have been many changes on two
fronts the business side and the consumer side.
In the case of the former, organizations have
adopted digital tactics to help employees carry
on work smoothly during the time of a lockdown.
Companies are trying to offer consumers more
facilities during the lockdown. On the consumer
end, this is mostly a behavioral change, i.e., It
is how people have started adapting to the sudden
differences in lifestyle brought about by the
COVID lockdown. To do so, they are relying more
and more on technology. Heres how and why the
digital future has been brought forward by the
COVID lockdown.
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Business needs to continue, and via the work from
a home model, companies have found a great way to
keep employees productive and engaged.
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Companies were the first to realize that commerce
and trade cannot suffer because people cant
leave the house. As a result of the lockdown,
there has been a rise in video calling and
conferencing technology. There has also been an
increase in the implementation of automated
employee systems, so tasks can be carried out as
scheduled. Via meetings, management can confer
with direct workers. Pitches can be made via
video conferences, and briefings can also be
carried out. Fortunately, the technology that
video calling apps use also allows for screen
sharing. When it comes to official video calls,
Zoom has emerged as the preferred app of choice.
If video calling is not required, a text-based
group can also be created. An app called Telegram
has gained popularity for being a great WhatsApp
clone that people can use for official
communication.
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Technology helps students keep in touch with
their lecturers, and enables the continuation of
education through online classes.
Students cannot go back to attending classes for
a while. This has led to many changes in the
educational sector. Today, lectures are being
held via video-conference online, and students
are clearing doubts across a screen. Professors
are hosting classes with as many as 100 students
at one time. Another area in education that the
lockdown has made a marked difference is the
decline in physical literature. As students dont
have access to their colleges and universities,
they cannot use the libraries and are cut off
from physical books. Hence there has been an
increase in PDF and e-book formats for popular
textbooks. These cost less than physical books,
dont have to be carried from one place to
another, and maybe shared among students. As a
planet, we were well on our way to becoming a
paperless society, and this step is one in the
right direction.
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New digital methods allow children to connect
with parents, and people to connect with work and
family members and keep in touch while staying at
home.
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Due to the lockdown, family visits arent as
frequent as they used to be. Relatives are
keeping in touch using technology. WhatsApp is an
excellent platform for video calls with your
loved ones. Sometimes, family members in
different cities coordinate their time-zones and
share a cup of tea via online. The regular family
outing has been restricted to the screen. As we
move towards the future and time gets more
scarce, maybe online communication with our loved
ones is the way to go to save time. At the same
time, it gives you the freedom to contact who you
want, whenever you want.
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Technology is helping medical professionals
research and try to find a cure for COVID
Medical professionals have been extensively using
technology in their fight against COVID, and in
their attempt to find a vaccine and a cure.
Technology and medicine have always moved hand in
hand. As science makes progress in the
technological sphere, medical breakthroughs also
increase in number. Medical professionals are
realizing the importance of technology and how it
can help them try to safeguard the human
population from the virus.
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Essential services like food are being delivered
via applications.
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While we were always using applications like
Zomato and Swiggy to get readymade food delivered
online, today, every ecommerce player is trying
to get essentials as well delivered online. Some
food delivery platforms have even pushed for the
delivery of alcohol. As lockdown carries on, the
delivery of products is the choice of most people
because it removes the necessity of going out and
exposing yourself to contamination. Today, on
Amazon, you can find groceries and order your
months rations. Similarly, you can also use
Swiggy to deliver alcohol to your house,
depending on your location and the apps local
policies. As we move towards the future,
ecommerce retailers are poised to widen their
product portfolio, giving us whatever we need
online. The COVID lockdown has hastened that
process up. Today, it is not strange to see
deliveries happening containing essential items
like cooking oil, eggs, etc. which require utmost
care while transporting lest a leak occurs. Some
food delivery apps have carried on taking orders
during the lockdown. In order to calm the public
fears regarding health and contamination, these
apps take many safety precautions. They even make
the riders take multiple steps to make sure
hygiene is maintained. Usually, the reassurance
of this is provided on the app interface itself.
Phrases like regular temperature checks have
started appearing on the portals of Zomato and
Swiggy to assure patrons that the delivery boys
are maintaining COVID restrictions.
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There has been a marked increase in the use of
OTT platforms as people struggle to entertain
themselves sitting at home
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There has also been a marked increase in the
number of hours people spend on streaming
platforms, which has given rise to newer
platforms. Earlier, there was just Netflix and
its shows to choose from. Today, we have Amazon
Prime, Disney Hotstar, and a dozen other
platforms that stream even local content, like
Hoi Choi. During the initial stages of the
lockdown, while companies were still figuring out
work from home logistics, people suddenly found
themselves with a lot of time on their hands, and
this drove them in thousands to streaming
platforms. The number of platforms and the
content has increased dramatically, and so have
the viewing options. Today, consumers can watch
their favorite shows on any medium, from a mobile
phone to a 50-inch smart television, and
everything in between. This has even made a
difference in the entertainment industry by
making it more democratic. Today, the audience is
spoilt for choice like never before.
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A paradigm shift in online dating and interactions
The future of online dating, too, has changed.
Earlier, the very nature of a dating app was to
help matches strike up a conversation with each
other, in an effort to set up an offline meeting.
Now, due to the pandemic, people cant eat out
and meet as they might have. Hence, online dating
apps have had to evolve and add new features in
order to stay interesting to their users. They
have come up with quizzes that a matched couple
can play to understand each other better. Some
apps like Hinge have added an in-built video call
option so people can verify who theyre talking
to before meeting them. The dating landscape has
been completely changed by digital, and the COVID
lockdown has brought some future innovations
forward.
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Domination of online payment gateways
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The financial services sector and the realm of
payment gateways have seen several changes as the
lockdown progressed. The number of people using
physical cash decreased dramatically, and the
number of payment gateways like PayTM, PhonePe,
GooglePay, AmazonPay, etc., increased, as people
started paying utilities online. Today, a single
portal can be a window into paying for many
different services, a great point of convenience
during the lockdown.
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Final thoughts
The COVID lockdown has made massive changes in
our lifestyles and outlooks. Today, every piece
of communication or every business transaction is
done, taking COVID into account. Brands that
promote themselves on social media are using this
time to spread awareness, putting up infographics
of cleanliness and hygiene on their verified
Instagram pages. This lockdown has forced brands
to tear away from a business-only focus and be
more empathetic to global disasters. It is easy
to wonder whether the future might consist of us
working/learning solely from home, depending on
online methods to order food, and seldom moving
out of the house unless it is necessary. Until
the virus remains at dangerous levels, this might
be a new reality, and social distancing might
be around for a while now. It is in the best
interest of businesses, governments, and
consumers to work together to bring forward our
digital future, so we live stress-free during the
pandemic.
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